Kenmore

Facts

Kenmore® is the number one player in the appliance industry.
More people buy Kenmore than any other brand.
Kenmore 's market share is extraordinary -- 50 percent higher than its closest competitor.
Kenmore knows today's homeowners want convenience along with style, ergonomic design and ease of use: stainless steel refrigerators that provide ice and filtered water through-the-door, ranges with sensors that control the cleaning process, dishwashers with anti-bacterial cycles, microwave ovens that cook with waves of radio frequency and washing machines that fluff clothes at the end of the cycle.
Kenmore appliances are available exclusively through Sears' 870 full-line department stores, retail outlets and a variety of online offerings accessible at the company's Web site at www.sears.com.
Kenmore is the best known name in appliances.
It is ranked one or two in every major appliance category.

History

1913	The Kenmore name first appears on a Sears product, a sewing machine.
1927	Sears first applies the Kenmore brand name to washing machines.
1932	Kenmore vacuum cleaners debut.
1933	Kenmore is officially registered as a Sears trademark. The Toperator washing machine centralizes wash, drain, and wringer controls for the first time.
1936	Sears sells its 1 millionth Kenmore laundry appliance. WORLD WAR II Materials are rationed -- Kenmore appliances sold only to customers with demonstrated needs.
1947	Sears sells the first automatic, agitator-type Kenmore washing machine.
1957	"Wash 'N Wear" cycle debuts for Kenmore washers.
1971	Sears offers Kenmore microwave ovens and trash compactors.
1984	Kenmore with Ultra Wash® dishwasher is introduced as " America 's Best Dishwashing System" among leading brands.
1987	Kenmore becomes America 's best-selling brand for ranges and canister vacuums.
1993	Kenmore "Super Efficient Refrigeration" surpasses federal energy standards by 29 percent
1995	Sixty percent of American homes have a Kenmore product.
2000	Kenmore Elite® appliances generate more than $500 million in hard-line sales since their introduction in 1999.
2001	The HE3t washer is the latest in revolutionary laundry product from Kenmore . Superior cleaning, sleek design and energy-efficient performance make the Kenmore HE3t America's best front-loading washer among leading brands, based on overall performance, including cleaning, capacity and water and energy usage.

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