Sears Launches Holiday Web Site for Mom Offering Merchandise From Sears, Kmart and Lands' End

Everyone knows that mom is the centerpiece of the holidays. So this year, Sears Holdings Corporation (NASDAQ: SHLD) has created a new Web site, http://www.readysetholiday.com/ , which offers mom solutions for all her holiday needs -- from finding gifts to decorating to experiencing the magic of the season with her children.

The site is organized in a way that reflects how moms approach the holidays and offers a variety of online specials designed to make their lives easier during the busy months of November and December. From "Planning and Getting Ready" and "Dealing With the Unexpected" to "Giving the Right Gifts" and "Shopping for Toys," readysetholiday.com offers a range of holiday solutions. Additional features include a digital planner that lets mom manage the whole season with calendars, lists, mailing labels, budgets and much more.

"Mom is usually responsible for all activities related to the holidays," said Colleen Cassell, director of direct to customer marketing for Sears Holdings Corporation. "We want to provide her with useful tips and a convenient resource that helps her more easily prepare, plan and purchase for the season, and hopefully make life leading up to the big day a little less stressful. The site offers nearly everything mom needs including clothes, electronics, wrapping paper and Christmas tree ornaments as well as a full assortment of quality products from Sears, Kmart and Lands' End."

  Features that meet Mom's Needs
  -- Find a Gift:  Offers a simple shopping experience that can save her
     time.  She can shop by person (for him, her, teen girls or boys, baby,
     pets, teachers and others), or by shop (home, garden, toys, jewelry,
     clothes, electronics, etc.).
  -- Get Prepared:  Provides mom with ideas and solutions as she prepares
     for the season.  Everything from preparing the guest bedroom to gearing
     up for a road trip to Grandma's house.  Some topics include: Kitchen
     and Dining, Recipes, Guest Ready and Time to Travel.
  -- Mom-to-Mom: A discussion board that allows moms to post questions or
     comments to other moms.
  -- Holiday Help: Gives mom quick and easy access to the services she needs
     to resolve unexpected challenges. Services include: carpet and
     upholstery cleaning, holiday portraits, flowers, gift cards, auto
     center, prescription refill, and more.
  -- Kidzone: A place for mom to go with the kids to have some fun.
     Together, mom and her kids can play games, track Santa and make
     personalized e-cards that feature a custom gift list and a virtual
     model that looks like mom, dad or the kids.


  Additional Benefits
  -- Today's Top Pick:  Every day a new item will be featured as a top gift
     pick and offered at a great price.  The special will be good for that
     day only.  Mom can sign up for daily Top Pick e-mails too.
  -- Weekly Wrap E-mails: Innovative ideas for decorating, entertaining and
     more.
  -- Holiday Planner: A digital planner that can be customized for your
     family.  Its features include a gift list, budget, calendar,
     customizable mailing labels and more.

The site can be accessed November 1 through January 12, 2007 by visiting readysetholiday.com as well as through links located on Sears.com and Kmart.com.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's third largest broadline retailer, with approximately $55 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at http://www.searsholdings.com/ .

First Call Analyst:
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Corinne Gudovic, +1-847-286-3226, or John Casey,
+1-212-546-2452, both of Sears, Roebuck and Co.

Web site: http://www.readysetholiday.com/
http://www.sears.com/
http://www.kmart.com/
http://www.searsholdings.com/