Kmart's BlueLight.com Raises More Than $230,000 For American Red Cross Relief Efforts
BlueLight.com, a wholly owned subsidiary of Kmart Corporation (NYSE: KM), today announced it has raised more than $230,000 to support relief efforts for those touched by the country's recent tragedy. The money was raised through BlueLight.com's "Standing By America" campaign, in which all proceeds from the sale of American flag merchandise on the site were donated to the American Red Cross Disaster Relief Fund.
In response to the devastating events of September 11, BlueLight.com made a special purchase of American flags and American flag T-shirts, not typically available on the site, and began selling them Friday, September 14. Consumer response was overwhelming. The supply of products was exhausted in a week, with nearly 17,000 American flags and 12,000 T-shirts sold.
"BlueLight.com's valued customers have shown, without a doubt, that they are standing by America and those affected by this horrific tragedy," said Randy Allen, chairman of the board, BlueLight.com.
BlueLight.com's parent company, Kmart, is a long-time supporter of the American Red Cross as a Disaster Relief Partner, and is currently working with the organization on various fundraising and relief efforts. People interested in supporting disaster relief efforts can contact their local Kmart store or Red Cross chapter.
Based in San Francisco, BlueLight.com is a wholly owned subsidiary of Kmart Corporation. Formed to leverage the substantial assets of the nation's second-largest discount retailer, BlueLight.com's goal is to meet the online shopping needs of the more than 30 million Americans who shop at Kmart every week. BlueLight.com represents Kmart's BlueLight brand online by rewarding customers with nationally recognized products at unprecedented values. The BlueLight Unlimited Internet Service is the lowest-priced major ISP in U.S. today.
SOURCE: BlueLight.com
Contact: Dave Karraker of BlueLight.com/Kmart, +1-415-229-9770,
dave@bluelight.com
Website: http://www.bluelight.com/