Sears Celebrates Dad's Day with Search for Best 'Stache in America

HOFFMAN ESTATES, Ill., May 27, 2014 /PRNewswire/ -- Sears, a leading integrated retailer focused on making shopping easier for its members, has launched a nationwide search for the greatest dad moustache. Now through June 15, moms and kids can take a photo of dad's moustache – or he can snap a moustache "selfie" – and share it at sears.com/DestinationDad to enter the Father's Day "Snap Your Stache" contest.

The dad with the best 'stache will win the ultimate Father's Day gift from Sears – a weekend getaway trip to Lake Arrowhead, Calif. for the first-ever Craftsman MAKEcation^SM. There, he'll take his making skills to the next level with master classes from hardcore blacksmiths, rugged woodworkers, cigar rolling aficionados and barbeque pit masters – and have the opportunity to hang with a celebrity. Runner-up prizes include a Craftsman Quiet Lawn Mower and Craftsman MACH Series™ tools.

"Father's Day is about honoring dad with a great gift that suits his individual style – and what better expression of individuality than this unique search," said Imran Jooma, executive vice president, Sears Holdings. "Only Sears has the breadth and depth of gift choices you want, made available in convenient, hassle-free and flexible ways – shipped to your home, picked up in-store for free or even brought right to your vehicle."

Any moustache on any person qualifies and creativity is encouraged – entrants can draw one on, use a sticker, or simply hold a finger to that upper lip*. As a bonus, every entrant earns $5 in Shop Your Way Points (5,000 points) that can be used toward the perfect Father's Day gift from Sears. Plus, Shop Your Way members can vote for their favorite moustache submission, which will enter them into a sweepstakes for 250,000 in points (a value of $250).

Great Gifts from 'Destination Dad'
Sears has always been a go-to destination for great Father's Day gifts, carrying popular brands of grills, tools, consumer electronics, apparel, fitness equipment and more. To help sort the endless aisles of products available at sears.com and get custom gift recommendations for their dad, Shop Your Way members can take advantage of the free Shop Your Way Personal Shopper service. Items expected to be among the most popular across traditional Father's Day gift categories, and available at special limited-time pricing or offers include:

• Kenmore 4 Burner Gas Grill with Folding Side Table
• Samsung Galaxy Tab3 Lite 7" tablet
• Craftsman 263 PC Mechanics Tool Set
• Outdoor Life Men's Short-Sleeve Twill Shirt
• Samsung 46" LED HDTV
• Citizen Men's Quartz Stainless Steel Watch

Visit sears.com/DestinationDad and ShopYourWay.com for more information on Father's Day deals and the "Snap Your 'Stache search. Check local Sears LocalAds for more last-minute deals from a local Sears store.

Shop Your Way
Shop Your Way is a free and instant member-based loyalty program and social shopping community that offers rewards, personalized services and a unique experience. The integrated retail platform creates new convenience for members by connecting all of the ways to shop – in store, at home, online and by phone. Members can browse, review and purchase items, create custom wish lists to share with friends and family, seek advice and enter amazing daily sweepstakes. In addition, Shop Your Way offers members access to exclusive celebrity brand pages including Adam Levine and Nicki Minaj. Members can also earn and redeem points based on purchases and tracking healthy movement through fitstudio.com Points for Progress program.

There is no minimum required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play.

*No purchase necessary. A purchase does not improve your chances of winning. Official Rules available at sears.com/DestinationDad

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 1,320 Sears-branded and affiliated stores in the United States and Canada, which includes more than 790 Full-line and more than 50 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

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SOURCE Sears, Roebuck and Co.