New 'Shop Your Way (SM) Link' Connects Members to Popular Brands, Products and Services

HOFFMAN ESTATES, Ill., Aug. 26, 2013 /PRNewswire/ -- Sears and Kmart Shop Your Way members now have more ways to earn rewards points by linking an eligible* Visa credit or debit card to their Shop Your Way account, then using it at any number of Reward Partner merchants. Since the program began three months ago, Reward Partner merchants like Burger King® have already seen a 54 percent increase in new customers and a nine percent increase in visits from existing customers versus a non-enrolled control group. Members who enroll in the new Shop Your Way Link program earn rewards points that can be redeemed in-store, online or over the phone at Sears and Kmart.  Other participating Rewards Partner merchants include Popeyes®, Louisiana Kitchen, Picture People®, Public Storage and 1-800-Flowers.com.

"As students and parents head back to school they are looking for extra savings and more ways to earn rewards. Shop Your Way Link allows our members to earn points on everyday purchases made with popular restaurants, retailers and service providers and enjoy a more personalized and rewarding shopping experience with Sears and Kmart," said Imran Jooma, executive vice president and president, Marketing, Online, Pricing and Financial Services, Sears Holdings. "Through Shop Your Way, we are building relationships with tens of millions of members so we can offer a more personalized and rewarding shopping experience."

Through Shop Your Way, members can earn points with Rewards Partners in two ways:

1. Shop online with Web Rewards Partners– Members can earn points when they shop with a partner by clicking "View Offer" and then the "Shop Now" button. To shop with Rewards Partners online, visit shopyourway.com/rewardspartners/web.
2. Shop with participating Shop Your Way Link Rewards Partners– Members earn points by making purchases with their enrolled Visa card at Card Link Rewards Partners locations or websites. For a full list of Rewards Partners, visit shopyourway.com/rewardspartners/cardlink.

Shop Your Way Link is available only to members: there is no cost to join. Members enrolled in Shop Your Way Link also have exclusive and early access to special sales and offers. Members can link an eligible Visa credit or debit card by visiting shopyourway.com/link/account and completing a short registration process.

Shop Your Way is a free membership program and shopping community that offers rewards, personalized deals, product reviews, contests and sweepstakes. Through Shop Your Way, members can also earn and redeem Shop Your Way rewards points when they shop in Sears and Kmart. Members also enjoy exclusive perks like personalized deals and special shopping events.

Plus, members can interact with celebs like Adam Levine and Nicki Minaj on ShopYourWay.com to see exclusive messages, photos and videos from the stars, and get insider tips and entertainment and lifestyle news.

*Cards not eligible for the program include Visa Buxx (prepaid Visa), Flexible Spending Account (FSA) Visa cards, EBT (Electronic Benefits Transfer) Visa cards, Gift Cards and other Visa-branded cards whose transactions are not processed through the Visa U.S.A. payment system.  Members can enroll up to three Visa cards. 

**Twinning analysis provided by Visa evaluated results by measuring spend by enrolled consumers versus a control group of similar non-enrolled accounts during the three-month measurement period.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and was named one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

SOURCE Sears Holdings Corporation