The Craftsman Brand's "House United" Program Kicks Off at the Republican National Convention with DIY Expert Ty Pennington

One Half of a Home will be Built During the RNC and the Second Half will be Built During DNC; State Delegates to Swing Hammers at Event with Final Home Donated to Deserving Veteran

HOFFMAN ESTATES, Ill., Aug. 27, 2012 /PRNewswire/ --

WHAT:            

Despite the rainy weather due to Tropical Storm Isaac, the build event will still go on. Ty Pennington, Craftsman, Sears Heroes at Home, Rebuilding Together, NextGen Home built by Champion and Bank of America have teamed up on a community service project at the Republican and Democratic National Conventions. Together, they will build one half of a home in Tampa during the RNC and will construct the other half of the home in Charlotte during the DNC. The final home will be donated to a deserving military veteran in Charlotte. Delegates, elected officials and their staff and convention attendees in both locations are invited to literally swing a hammer, nail 2 x 4s and paint walls alongside Pennington during the events. 


 

The Craftsman brand is encouraging Americans to get involved by visiting the "House United" tab on the brand's Facebook page at www.facebook.com/Craftsman to sign a petition encouraging their state delegates to stop by each event to lend a hand.

WHEN:          

Tuesday, August 28, 2012


10 a.m. – 6 p.m.


*10 a.m.-10:30 a.m. – Ty Pennington, along with the official organizers, will kick-off the event with remarks and strike the first nail to begin the project



WHERE:          

Encore Development


1100 E. Cass Street


Tampa, FL.





MEDIA

CONTACT:  

Allison Aaron for the Craftsman brand


Cell: 312-286-0542


Allison.Aaron@zenogroup.com




Larry Costello for Sears and Craftsman


Office: 847-286-9036


Cell: 847-346-4514


Larry.Costello@searshc.com

About Craftsman
The Craftsman brand is America's most trusted tool brand.  For more than 85 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. Craftsman offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional.  In addition, Craftsman also offers Lawn and Garden products and tool storage. 

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.   We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings||Facebook: http://www.facebook.com/SHCCareers

SOURCE Sears Holdings Corporation








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