Sears To Host A Miami "Shop Your Way" Fashion Show As Part Of "Super Back-to-School Saturday"

LOS ANGELES, Aug. 8, 2012 /PRNewswire/ -- Sears is proud to showcase its "Super Back-to-School Saturday" nationwide event on August 11 with a "Shop Your Way" Fashion Show at the Sears Miami International Mall location.  Those who sign up with the Shop Your Way Sears rewards program on-site will have exclusive access to free merchandise and promotions while attending the event. Attendees can also receive a special one-day-only Savings Pass valid for 15 percent off apparel, footwear and fine jewelry in-store or online. Sears will donate 5 percent of proceeds (up to $70,000, August 11 only) from purchases using the Savings pass to charities affiliated with the Sears' new Team Up to Stop Bullying program, an initiative designed to bring anti-bullying solutions quickly and effectively to students, families, educators and communities. 

"The 'Shop Your Way' Fashion Show is a fun and engaging way to showcase our top fashion trends for the back-to-school season," said Lana Krauter, senior vice president and president, Sears Apparel. "Just as important, it offers a platform to get those attending involved and invested in stopping the epidemic of bullying in our schools and communities.  Our main goal is to immediately connect parents, kids and schools with anti-bullying solutions. We can make a major difference by working together, beginning at the local level, as we are doing in Miami."

The "Shop Your Way" fashion shows will take center stage at 12:00 noon, 1:00 pm, 2:00 pm, 3:00 pm and 4:00 pm in the Center Court of Miami International Mall, showcasing key teen and children's styles in apparel, footwear and accessories.  Also from 12:00 noon to 4:00 pm, several promotions for Shop Your Way members will be offered, including "swag" bags, free samples, raffles for Sears anti-bullying t-shirts, and a number of beauty activities such as mini-makeovers, hair styling and massages.  Sears gift cards will be raffled off every half hour from 10:00 am to 4:00 pm. Shoppers can pledge to help stop bullying by signing up at designated tables.  Attendees will also have the opportunity to become a Shop Your Way Rewards member.

Anyone interested in attending the event can visit www.sears.com/teamup to get more information on "Super Back-to-School Saturday." Pledges to stop bullying can also be made online and a 15 percent off savings pass can be downloaded for use on August 11.

ABOUT SEARS, ROEBUCK AND CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and  is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the United States and Canada, which includes over 810 Full-line and more than 1,270 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

Media Contact:
Taryn Deane
Fingerprint Communications
310/276-7500
Taryn@fingerprintcom.net

SOURCE Sears, Roebuck and Co.