Sears Helps Iowa Residents Access Up to $500 In Rebates On ENERGY STAR®-Qualified Appliances

The Sears Blue Appliance Crew™ is helping Iowa residents access the $2,881,000 in rebates available for ENERGY STAR®-qualified appliances as part of the "Cash for Appliances" rebate program. As the 2010 ENERGY STAR® Retail Partner of the Year, Sears has created online tools, including an interactive map and energy savings rebate calculator at Sears.com/energystar, which will help Iowa residents manage the rebate process and find all the stimulus rebates they qualify for under the state's program guidelines. The Sears site will also display all ENERGY STAR products that qualify for rebates so customers can quickly and easily identify models that are available for in-store purchase.

"At Sears, we're always looking for ways to make it easier and more affordable for Americans to swap out their old, inefficient appliances for new, ENERGY STAR-qualified models," said Doug Moore, president of Home Appliances for Sears. "This rebate money will go quickly, so we encourage our customers in Iowa to take advantage of the stimulus plan as early as possible to ensure access to the state funds."

Under the U.S. Department of Energy-approved appliance rebate plan for Iowa, which will run until funds are exhausted, consumers purchasing ENERGY STAR-qualified appliances qualify for rebates from $100 to $500(I). As part of the state program, Iowa residents are required to replace an existing appliance with a new, ENERGY STAR-qualified model and provide the required documentation in order to qualify for the rebates below. Furthermore, in Iowa, residents are encouraged to recycle their old appliances.

  --  $200 to $500 for refrigerators
  --  $200 for clothes washers
  --  $200 to $250 for dishwashers
  --  $100 for room air conditioning units
  --  $200 for central air conditioning units
  --  $100 for water heaters (gas)
  --  $150 for water heaters (propane)
  --  $200 for water heaters (electric)
  --  $200 to $400 for natural gas furnaces
  --  $150 to $350 for propane furnaces
  --  $200 for gas boilers

"Sears is proud to be the only retailer in the U.S. Environmental Protection Agency's Responsible Appliance Disposal (RAD) program, continuing our commitment to improving the environment through responsible appliance disposal," Moore said. "Not only are we helping the environment by reducing emissions of ozone-depleting substances and greenhouse gases, but we are also making it easier for customers, like those in Iowa, to dispose of their old appliances responsibly."

Through the RAD(II) program, the Sears Home Delivery Haul Away Service provides removal of one old, inefficient appliance for each new appliance purchased and delivered. Once the old appliance is removed, Sears and its partners ensure that the disposal process takes place in an environmentally friendly manner to avoid the discarding of appliances in landfills. Many of the components of the old appliance are then recycled.

For Iowans interested in purchasing energy-efficient, ENERGY STAR-qualified appliances, the Sears Blue Appliance Crew will assist shoppers from start to finish. They can:

  --  Provide information about which appliances qualify for state rebates
      in store and online at Sears.com/energystar
  --  Help shoppers find rebates - searching by product category and
      customer's zip code
  --  Submit rebates for purchases electronically, before they leave the
      store
  --  Provide customers with replacement documentation required in order to
      receive the state rebates
  --  Remove customers' old appliances and dispose of them in a responsible
      manner through the Sears Responsible Appliance Disposal program

Iowa residents who are interested in purchasing energy-efficient, ENERGY STAR-qualified whole house heating and cooling systems should call Sears Home Services at 1-800-766-6298 to arrange an in-home appointment.

The Sears project consultant who performs the home visit will provide details at that time on eligible ENERGY STAR-qualified HVAC systems and applicable rebates. The project consultant will also supply the required forms and certificates so the homeowner can apply for the appropriate rebates. After installation of the new, ENERGY STAR-qualified system is complete, Sears Home Services will dispose of the old, inefficient HVAC unit according to the appropriate state laws.

For full rebate updates and details, and to learn more about Sears' online and in-store Appliance Research Centers, please visit Sears.com/energystar.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 4,400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free one-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next-day delivery on over 1,600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR-qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

I Program details subject to change. For the most up-to-date information visit www.Sears.com/EnergyStar.

II The Sears Responsible Appliance Disposal (RAD) program applies to Sears full line stores.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, Sears Holdings Public Relations,
+1-847-286-9036 or +1-847-346-4514, Larry.Costello@searshc.com; or Jody Sunna
of Euro RSCG Worldwide PR, +1-212-367-6831 or +1-646-409-3782,
Jody.Sunna@eurorscg.com

Web Site: http://www.sears.com/

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