DieHard.com Launches New Website Optimized for Mobile Devices to Assist Drivers Who Are in Duress While Away From Home

When an automotive battery fails, it usually happens at an inconvenient time and place, according to the experts at DieHard®. Whether it's on a remote road far from home or during a snowstorm when you have a car-full of children, a car battery failure can quickly turn into a stressful and even dangerous situation. That's why DieHard, the nation's most-trusted automotive battery brand, has launched www.diehard.com and www.mobile.diehard.com, both of which include the following resources:

  --  The DieHard Help Center - with information on how to jump-start a
      battery, install a battery or find the nearest Kmart or Sears location
      to purchase a DieHard battery.
  --  The DieHard Battery Selector - by asking you important questions about
      your lifestyle, climate you drive in, frequency of travel and the
      electronic demand on your battery, this feature provides customers
      with the right product for specific automotive needs.
  --  Maintenance Center - this resource helps you avoid unexpected battery
      problems by providing you with information on how to:
      --  Clean your battery's terminals
      --  Check cables and connections
      --  Check your battery's charge
      --  Protect your battery and yourself during winter's harsh conditions
      --  Prepare your car and its battery for a road trip
      --  Avoid a dead snowmobile or boat battery by "trickle charging" it
      --  Install your new battery and recycle your old one
  --  DieHard Torture Labs - features videos showcasing the strength of our
      number one-rated DieHard® Platinum battery, as it endures the harshest
      tests, proving its power, reliability and durability.
  --  "Legacy" Section - an archive of DieHard marketing and advertising,
      including photos and video from the memorable 1972 "Frozen Lake" ad
      campaign.

"The new DieHard.com provides a wealth of information from the nation's most trusted automotive battery brand," said Guenther Trieb, senior vice president and president, brands, Sears Holdings. "As e-commerce and social media continue to be a growing part of our business, this site gives us opportunities to reach our customers with a dynamic, interactive shopping experience. The Internet allows customers to gather a wealth of information and make an informed purchasing decision. We launched mobile.diehard.com just in time for the winter battery-buying season. Having access to DieHard.com from your mobile device is not only convenient for our customers, but it can help reduce the chance that they'll find themselves in a 'duress' situation."

"We've created three viral videos that are fun and unusual demonstrations of DieHard Platinum's extreme power and performance," said Erik Rosenstrauch, DieHard brand general manager. "One is an unusual spin on a historic TV spot from the 1970s; another shows the many components that a DieHard Platinum can power and yet still start a car; and the third shows DieHard powering a street performance and light show by beatboxer Reggie Watts - while still starting a car. These viral videos are on the website, along with technical information on why DieHard Platinum is the most powerful battery on the market."

About the DieHard brand

Introduced in 1967, Sears designed the DieHard to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design's extra room meant bigger plates, more acid and extra starting power. Consumers consistently rate DieHard as "most trusted," "dependable," "performs in extreme conditions" by overwhelming margins, according to a 2009 Battery Brand Tracker Survey.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

First Call Analyst: Westenberger, Richard
FCMN Contact: lcoste5@searshc.com

SOURCE: Sears Holdings Corporation

CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036,
lcoste5@searshc.com

Web Site: http://www.searsholdings.com/

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