Sears Selected as Only National Retailer of New Jenn-Air® Appliance Suite

The nation's leading retailer of appliances today announced an agreement with Jenn-Air to make Sears the only national retailer for Jenn-Air's new collection of super-premium appliances. The new line of Jenn-Air appliances redefines 'best-in-class' for the kitchen, highlighting advanced technology, higher performance and overall enhanced design.

"Sears continues to listen to our customers who have voiced their desire for a super-premium line," said Doug Moore, senior vice president and president of Home Appliances for Sears Holdings. "As the nation's leading appliance retailer, Sears is committed to providing the best selection of major appliances, and beginning later this month, customers will have the opportunity to engage with a sophisticated and attention grabbing display showcasing as many as 17 Jenn-Air appliances in approximately 255 of our largest stores -- in various retail formats. Our relationship with Jenn-Air to carry its luxury line of kitchen appliances is another great example of how we continue to enhance our brand offerings."

"We're impressed by the technology, performance, fit and finish of these products," Moore added. "Customers investing in super premium appliances require the type of knowledge and guidance that the Sears Blue Appliance Crew and our sears.com Web site can deliver."

Ann Fandozzi, Whirlpool Corporation's vice president of sales and marketing for Sears added, "The Sears and Jenn-Air relationship aligns two companies committed to offering advancements in appliance technology, combined with elegant design and enhanced functionality."

  Categories included in the Jenn-Air premium product line include:
  --  Wall Ovens
  --  Pro-Style® Cooktops
  --  Ventilation products
  --  Downdraft Cooktops
  --  Microwaves
  --  Slide-in Ranges
  --  Built-in Refrigerators

  --  High Performance Dishwashers


  Customers may also view the new Jenn-Air line at sears.com.

  About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 3600 models. Only Sears sells the top 8 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR-qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

About Jenn-Air

Since the introduction of the first self-ventilated cooktop in 1961 and downdraft ventilated range in 1965, Jenn-Air has consistently built on its reputation as a technology and design innovator. Its selection of style options includes two distinct stainless steel collections and two cutting edge finishes: Floating Glass and Oiled Bronze. From downdraft cooktops, wall ovens and professional-style ranges to dishwashers, refrigerators and such entertaining essentials as warming drawers, built-in ice machines and wine chillers, Jenn-Air offers a complete line of super premium kitchen appliances. To learn more about the Jenn-Air appliance collection, please visit http://www.jennair.com/.

About Whirlpool Corporation

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2008, 70,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com/.

First Call Analyst: Westenberger, Richard
FCMN Contact: Megan.Faulkner@eurorscg.com

SOURCE: Sears Holdings Corporation

CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
Larry.Costello@searshc.com; or Regina Pelz-Westergaard of Euro RSCG Worldwide
PR, +1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears Holdings

Web Site: http://www.searsholdings.com/
http://www.jennair.com/
http://www.whirlpool.com/

Company News On-Call: http://www.prnewswire.com/comp/923204.html