Media Advisory: Sears Celebrates America's Older Generation With a Senior Day Event, 10 Percent Savings for Customers 60 Years and Older

  WHAT:         To celebrate the lives of older Americans, Sears is
                extending 10 percent savings on all regular and sale
                merchandise to customers 60 years and older for a one-day
                only Senior Day Event. What's more, Sears is also extending
                an extra five percent savings on regular and sale
                electronics merchandise.

  WHEN:         Tuesday, July 21, 2009

  WHY:          Sears understands that in light of today's economy and
                most seniors being on a fixed income, it's important to
                give seniors the savings and opportunities for their
                dollars to go further.

  HOW TO SAVE:  To take advantage of these senior savings, qualified
                customers need to bring a valid ID as proof of their age.
                Discounts are only available at Sears stores in the USA,
                valid Tuesday, July 21, 2009 and not to be combined with
                any other offer, coupon or associate discount.

                Exclusions apply:  Savings off regular and sale prices
                apply to merchandise only. Not valid on clearance,
                closeout, special purchases, everyday great price items,
                price drop items, introductory offers, Lands'End
                merchandise, Sony DSLR, lenses, accessories, video game
                systems, iPod, DVD movies, CDs, converter boxes, Goodyear
                tires, weber grills, Sealy Union LTD, Sealy Alford,
                Sertapedic Oak Park, Sertapedic Greenville Limited,
                Electrolux, LG, air conditioners, dehumidifiers, water
                heaters, baby gear, nursery furniture, Celestial Star
                diamonds, Sears.com, Kmart.com, Landsend.com, Sears Auctions
                on Ebay, Outlet Store purchases, catalog orders, wire
                transfers and protection agreements, Sears licenses business
                including pharmacy, beer and wine.

First Call Analyst:
FCMN Contact:

SOURCE: Sears Holdings Corporation

CONTACT: Carolyn Goldberg, +1-212-367-6947,
Carolyn.goldberg@eurorscg.com, for Sears

Web Site: http://www.searsholdings.com/