October 13, 1999
Susan Marie Dennis
BIG KMART DEBUTS NEW
COMMERCIALS FEATURING POPULAR LATINO CELEBRITIES
TROY, Mich. Ė Kmart Corporation today announced that puppet Pepe Locuaz, co-host of Univisionís game show "El Blablazo", Giselle Blondet, and Andrea Lagunes will be spotlighted in two upcoming Big Kmart television commercials targeting Hispanic moms. The first 30-second commercial in a two-part series began airing the week of October 3. A 60-second commercial will begin airing the week of October 17.
Giselle Blondet, co-host of "Despierta America", Univisionís lively early morning entertainment program, and 6-year-old actress Andrea Lagunes join Pepe Locuaz in a salute to Latino prosperity. In the commercial, Pepe investigates the phenomena that is happening and finds the arrival of Kmartís new Big Kmart, changing Latino lives for the better. Throughout each commercial, Pepe proclaims "Satelite" to announce the new Big Kmart as special appearances of Blondet and Lagunes are interspersed with long-time Kmart celebrities Jaclyn Smith, Martha Stewart and Kathy Ireland.
"These commercials sum up the value of shopping at the new Big Kmart for busy Hispanic moms, " said Debbie Musselman, director of multicultural advertising and marketing. "As families become even busier, they look to our stores to provide convenience, fun and ways to make their lives easier."
Big Format/Big Choices
Saving Time and Money
More Styles/More Fun
Produced by Castor Advertising, "Prosperity" will run on Univision and Telemundo TV Networks in the United States and Puerto Rico through the year 2000.
Castor Advertising, founded in 1968 is based in New York and is the oldest, and one of the most recognized and respected Hispanic advertising agencies in the U.S. In addition to Kmart Corporation, Castor provides advertising and marketing support to Anheuser-Busch, Castrol N.A., GMC/Pontiac Truck Division, and Bacardi.
Kmart Corporation serves America with 2,155 Kmart, Big Kmart and Super Kmart retail outlets. In addition to serving all 50 states, Kmart operations extend to Puerto Rico, Guam and the U.S. Virgin Islands. More information about Kmart is available on the World Wide Web at www.kmart.com.