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Press Release

Sears®, Kmart® Move Black Friday Earlier for Shop Your Way(SM) Members

Pre-sale gives members up to one week online head start on coveted holiday doorbusters

Nov 13, 2013

HOFFMAN ESTATES, Ill., Nov. 13, 2013 /PRNewswire/ -- With Black Friday falling later than previous years, Sears Holdings announced it has "moved" the shopping holiday ? one full week early for Sears and five days early for Kmart ? in a pre-sale exclusively for Shop Your Way members. Members can shop more than 1,000 Black Friday doorbusters at Sears.com starting Friday, Nov. 22 at 7 p.m. CST; and 100 doorbusters at Kmart.com starting on Sun., Nov. 24 at midnight CST. Members can also access the early sales via ShopYourWay.com.

"Shop Your Way members always get more and giving early access to Black Friday doorbusters is the ultimate holiday shopping perk," said Imran Jooma, executive vice president and president, Marketing, Online and Financial Services, Sears Holdings. "Sears and Kmart also offer integrated retail conveniences like free store pick-up, Anywhere, Anyone Pick-up(SM), and online layaway options to help you manage your holiday budget."

Sears' pre-sale ends Nov. 23 at 11:59 p.m. CST. Kmart's pre-sale ends at 11:59 p.m. CST on Nov. 24. Pre-sale doorbuster purchases are available for layaway, ship-to-home, Free Anyone, Anywhere Pickup(SM) and Free Store Pickup.

To make shopping more efficient and social, Shop Your Way members can search for and buy products, unlock deals, and gain account access through the Shop Your Way mobile app. Special pre-sale doorbusters will range across all product categories, from tech gear to tool sheds, including*:

  • Sears Super Buy ? 50 percent off Kenmore 25 cu. ft. French Door Bottom Freezer Refrigerator Stainless Steel ENERGY STAR® ; sale priced at $1299.99, reg. priced at $2599.99.
  • Half-off the Craftsman® Bolt-On? 20 Volt MAX* Lithium Ion Drill at Sears; sale price $59.99, reg. price $119.99.
  • Kmart Mega Deal ? 40 percent off the RCA 42" LED TV at Kmart; sale price $299.99, reg. price $499.99.
  • Buy one get one 50 percent off all Monster High Toys at Kmart.

As an added financial convenience, members can put their Sears and Kmart pre-sale doorbusters on online layaway and choose to ship their purchases home or pick up their purchases from their selected Kmart or Sears store. Sears and Kmart remain the only retailers to offer layaway nationally, both online and in-store with a full range of merchandise. Shop Your Way members earn points toward future purchase when they shop using layaway.

Earlier this season Sears announced its Holiday Bonus offer for Shop Your Way members ? 10 percent back in points on qualifying purchases made with a Sears credit card or three percent back in points when using any other form of payment. The offer runs through Dec. 26 on the first $1,000 of each qualifying purchase at participating Sears locations and Sears.com. Points expire Jan. 31, 2014, and valid email opt-in is required.

Shop Your Way members can get an early look at Thanksgiving and Black Friday deals at searslocalad.com or kmartlocalad.com. Accessible via computer, tablet or mobile device, LocalAd shows deals from the Sears and Kmart circulars and reveals hundreds more in-store discounts on overstock inventory unique to specific local stores, which can't be viewed anywhere else.

Shop Your Way has also launched member-exclusive holiday sweepstakes, including opportunities to be one of 100 winners of 25,000 Shop Your Way points, and the chance to win up to three products from the Sears Amazing Gifts Ideas catalog (sears.com/giftguide). Full details are available at shopyourway.com/searsholidaysweeps.

Shop Your Way is a free and instant members-only program and shopping community that offers rewards, personalized deals, product reviews and services like e-coupons and e-receipts for faster returns and exchanges. Download the free Shop Your Way mobile app available on iTunes or Google Play. To sign up for Shop Your Way, visit ShopYourWay.com. Follow the conversation on Twitter using #MembersFirst. Follow Sears' holiday at #SearsHoliday and Kmart at #MoreChristmas.

*Pre-sale pricing only available online at ShopYourWay.com

About Sears Holdings Corporation

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and was named one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

SEARS MEDIA CONTACTS:

KMART MEDIA CONTACTS:

Brian Hanover

Sears Holdings Corporation

847-286-6080

Brian.Hanover@searshc.com

Shannelle Armstrong-Fowler

Sears Holdings Corporation

847-286-0715

Shannelle.Armstrong-Fowler@searshc.com



Meghann Dowd

Zeno Group for Sears

312-527-2SHC (2742)

Meghann.Dowd@zenogroup.com

Casey Reidy

Zeno Group for Kmart

312-527-2SHC (2742)

Casey.Reidy@zenogroup.com

SOURCE Sears Holdings Corporation

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