Sears Public Relations And Communications
Stretch Your Stimulus Check at Sears and Kmart
Get 10 Percent More From Your Stimulus Check When You Shop
HOFFMAN ESTATES, Ill., April 15 /PRNewswire/ -- Sears Holdings
Corporation today announced its plans to make stimulus checks go farther
for its customers. In a move to help Americans stretch their dollars, the
retailers will offer a 10 percent bonus to every customer who converts
their government stimulus checks into gift cards at Sears or Kmart.
"In this tough economy, we know that our customers are focused on how
to make their money work harder for them," said W. Bruce Johnson, interim
CEO and President, Sears Holdings. "Every day we at Sears, Kmart and Lands'
End are intent on bringing our customers the value, quality and style they
deserve -- and our stimulus check program now provides even more value."
Johnson added: "Whether customers plan to use their stimulus checks for
the everyday items they need, updates to their homes or wardrobes,
purchasing Energy Star(TM) rated appliances, or perhaps even to get a head
start on holiday shopping, the Sears Holdings stimulus check program
provides the flexibility to redeem the gift cards at Sears, Kmart, Lands'
End retail outlets or online at sears.com or landsend.com."
Sears Holdings also recently pledged support for a resolution in
Congress introduced by Rep. Brian Baird to encourage Americans to spend
their stimulus checks to invest in energy-efficient products to save money
How it works
When customers bring their stimulus checks to a Sears or Kmart cash
register, they can convert the amount of the check into gift cards, plus
receive a bonus gift card worth an additional 10 percent. To be eligible,
the amount of gift cards purchased must be equal to the full value of the
stimulus check. The gift cards can be redeemed at any Sears, Kmart or
Lands' End retail stores or online at sears.com or landsend.com. The
promotion is scheduled to last from May 14 to July 19, 2008.
Consumers want more bang for the buck
Even with a weak economic outlook, a recent survey conducted by Sears
suggests that Americans still want to make small changes in their homes.
While nearly all respondents agreed that in the current economy it is more
important than ever to get the best value for your money, three out of five
people said that despite financial concerns, they are still investing in
small home improvements that can make a difference.
Beginning May 1, customers can learn more about this offer in stores,
as well as in Sears Holdings' circulars, online, targeted emails and direct
mail pieces. The gift cards and bonus cards have no expiration and no fees.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer, with approximately $50 billion in annual revenues, and with
approximately 3,800 full-line and specialty retail stores in the United
States and Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance. Key proprietary brands include Kenmore, Craftsman
and DieHard, and a broad apparel offering, including such well-known labels
as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The
Company is the nation's largest provider of home services, with more than
13 million service calls made annually. For more information, visit Sears
Holdings' website at http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
CONTACT: Taline Kundakji, +1-212-367-6922,
Taline.email@example.com, for Sears; or Kirsten Whipple of
Sears, +1-847-286-3037, firstname.lastname@example.org