Sears Public Relations And Communications
Sears Holdings Pioneers Social Networking Platforms with MySears.com and MyKmart.com
New Interactive Community Web sites Provide Leading Tools Giving
Customers A Voice to Share Insights, Personal Experiences and Make Smarter
HOFFMAN ESTATES, Ill., May 7 /PRNewswire-FirstCall/ -- Sears Holdings
today announced the launch of its innovative interactive platforms, the
MySears and MyKmart Communities (http://www.mysears.com and http://www.mykmart.com).
MySears and MyKmart allow customers to share their insights, experiences
and product reviews by creating a two-way dialogue between the retailers
and their customers through discussion forums, blog entries, ratings,
reviews, polls and surveys, and an exciting new idea suggestion area and
platform to leave comments. The MySears and MyKmart Communities demonstrate
each store's commitment to interacting with and responding to customers as
it has done throughout its 125 year history.
The MySears and MyKmart Communities' launch supports Sears Holdings'
belief in the power of community and in creating new and better ways to
engage its customers, associates and vendors who are invited to register,
create a profile, upload photos, share their personal experiences and
ideas, and connect with each other. Members help Sears and Kmart as well as
fellow customers by writing product reviews, participating in discussions
and contributing ideas. In fact, the newly-launched Ideas feature invites
members to contribute recommendations which are then commented on by other
members and ultimately considered for implementation by Sears Holdings'
management. Nearly all content on the MySears and MyKmart Communities will
be written and contributed by customers.
"The ability to engage and interact with our customers is key to both
our mission and our future," said Rob Harles, vice president, Community,
Sears Holdings. "The MySears and MyKmart social networking communities
offer customers a highly-versatile venue to connect with other like-minded
individuals and get informed advice on their purchases. In addition, it
gives them the platform to have their voices heard and help us make vital
improvements to our stores and services."
The MySears and MyKmart Communities are highly integrated with
Sears.com and Kmart.com to offer customers a richer shopping experience.
Both Sears.com and Kmart.com feature reviews and discussions generated from
the Communities. Likewise, the MySears and MyKmart Community Web sites
enable customers to view all of Sears and Kmart's online product offerings,
read and write product reviews, browse the site by categories and purchase
products without leaving the MySears and MyKmart Community sites.
Membership in the MySears and MyKmart Communities is free. Following a
soft launch in June 2008 under the Web site sk-YOU.com, the MySears and
MyKmart Communities have quickly attracted a large and growing membership
of more than 200,000.
The MySears.com and MyKmart.com platforms were developed by Viewpoints
Network, a social technology and media company that is focused on building
online communities that help consumers make smarter purchase decisions.
ABOUT SEARS HOLDINGS CORPORATION
Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
SOURCE Sears Holdings Corporation
Web site: http://www.mysears.com http://www.mykmart.com
CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR,
+1-212-367-6947, firstname.lastname@example.org, for Sears; or Tom
Aiello of Sears Holdings, +1-847-286-7387, email@example.com