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Sears Adopts OpenID Technology

    First Major Retailer to Implement the Forward Looking Technology

    Over 1 Million MySears and MyKmart Users Can Now Integrate Directly To
Major Social Media Sites

    HOFFMAN ESTATES, Ill., July 1 /PRNewswire/ -- Sears Holdings Corp.
announced today that it is the first major retailer to launch the Open ID
platform for Sears Communities, which will connect over 1 million monthly
visitors via MySears and MyKmart sites to major social media.

    The OpenID universal login standard enables visitors to consolidate
their Internet identity by providing them a single login for all of their
online interactions. This is the first step toward enabling customers to
log in to Sears communities using their social IDs rather than set up new
accounts. This covers the most popular, familiar web sites such as Google,
Facebook, MySpace, Yahoo! and Twitter.

    Through this new innovation, users in the Sears and Kmart communities
can use the ID and password they already have to write product reviews and
can share information on products, services and solutions. Future updates
planned with the OpenID platform will allow users in the communities to
share their posts and product reviews with friends easily via Facebook.

    "We're constantly looking for ways to stay innovative in our online
initiatives by identifying and implementing technologies that help our
users navigate our communities with ease," says Rob Harles, Sears' vice
president of community. "Our adoption of the OpenID technology helps
simplify our customers' online experience and ultimately helps us meet our
goal of ensuring our customers have the most efficient shopping experience
possible."

    MySears and MyKmart community sites are online destinations that give
consumers a variety of ways to share in-depth information about products,
helping make their purchase decisions easier. Visitors to MySears and
MyKmart have the opportunity to write product reviews, post comments on the
reviews of others, participate in discussion boards and post ideas for the
community to vote on. Customers also have access to special offers and
coupons in return for their participation in the community.

    About Sears Holdings

    Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
CONTACT: Ana Cano of Euro RSCG Worldwide PR, +1-212-367-6920
 ana.cano@eurorscg.com, for Sears Holdings Corporation