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Sears Opens In-Store Toy Shops

Sears Toy Shops Offer a Unique, Year-Round Shopping Experience for Families



    HOFFMAN ESTATES, Ill., Aug. 12 /PRNewswire/ -- Just in time for the
holiday shopping season, Sears is bringing back toys. Sears' new in-store
Toy Shops will offer a unique, positive experience for families where
parents and children can come together to try out new toys, play and have
an enjoyable shopping experience. On August 15, Sears will debut its Toy
Shops in 20 select retail mall locations in Chicago, Los Angeles, San
Francisco and New York.

    Sears Toy Shops will offer the hottest in children's entertainment year
round. The retailer has hand picked the right brands Mom is seeking, all at
affordable prices. In addition to power brands such as Fisher Price,
LeapFrog, Hasbro, Bakugan and VTech, Sears will be providing shoppers the
opportunity to purchase unique products from specialty brands such as
Schylling, Thomas Wooden Railway, Gund Plush, My First Annabelle, Madame
Alexander and more. Beyond this, the retailer will also carry its exclusive
brands like My First Craftsman, My First Kenmore and Just Kidz.

    "Sears Toy Shops complete the family shopping experience," said Dev
Mukherjee, president, seasonal and toys for Sears Holdings. "Right after
Mom finds her new Cannon bedspread and Dad picks up the latest Craftsman
lawnmower, the family can visit the Toy Shop for the best in children's
entertainment. Sears Toy Shops offer parents a new, convenient option to
shop for toys, in the mall, just in time for the holiday season."

    Customers can find the Sears Toy Shop in select stores nationwide or
online 24/7 at http://www.sears.com/toyshops. What's more, customers have the
option to find a product online and have it shipped to a store near them at
no additional cost. Parents can even plan ahead for the holidays and put
gifts on layaway, which is available year round at Sears.

    Grand opening celebrations are being held in each Toy Shop location
from 12 to 2 p.m. on Saturday, Aug. 15. Customers can also follow the Sears
Toy Shops on Twitter at http://twitter.com/SearsToys.

    For more information and a complete list of Toy Shop locations, please
visit http://www.sears.com/toyshops.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
http://www.searsholdings.com.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com http://www.sears.com

  

 
CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR,
 +1-212-367-6947, carolyn.goldberg@eurorscg.com, for Sears
 Holdings Corporation; or Tom Aiello of Sears Holdings
 Corporation, +1-847-286-7387, tom.aiello@searshc.com