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Press Release

Sears and Kmart Rewarding Customers Who 'Stash Their Cash' for the Upcoming Holidays

Sears Public Relations And Communications
(847) 286-8371

Sears and Kmart Rewarding Customers Who 'Stash Their Cash' for the Upcoming Holidays

Retailers Help Americans Budget for the Season with the Christmas Club Card

    HOFFMAN ESTATES, Ill., Aug. 17 /PRNewswire-FirstCall/ -- The holiday
season is a time to celebrate with family and friends, not to worry about
how to pay for holiday gifts. With that in mind, Sears and Kmart are
helping customers plan ahead and save - so they can more fully enjoy the
holidays - by bringing them the Sears and Kmart Christmas Club card.

    The Christmas Club card allows shoppers to save ahead for their holiday
purchases at Sears and Kmart months before hitting the stores or surfing
the Internet. Starting now, Sears and Kmart Christmas Club card users can
put aside some funds on a regular basis through November 14 to add value to
this unique gift card and receive a special reward when they do.

    When activated between now and October 31, Christmas Club card users
will earn a three percent reward - up to a maximum of $100 - based upon the
value they have on their Christmas Club cards on November 14. To activate
cards or add additional value at any time, customers can visit any Sears or
Kmart store location, or online at or

    According to a recent survey* commissioned by Sears and Kmart, the
troubled economy has Americans worrying about their finances more than ever
before. Nearly six in ten (58%) are more concerned about how they are going
to pay for their holiday shopping this year than they were last year.

    Susan Ehrlich, President, Financial Services, Sears Holdings, says
feedback from their customers prompted the retailer to take action. "We
heard that our customers were concerned about how they were going to pay
for their holiday shopping this year and we wanted to provide a way to ease
that concern," she said. "The Christmas Club card provides a unique way for
Sears and Kmart customers to start planning for their holiday shopping
ahead of the hustle and bustle of the season and earn a reward for planning
and saving ahead."

    More than half of Americans (56%) say they plan to save money for the
winter holidays this year. In fact, nearly one-third (32%) of these folks
already started stashing away some funds and another 38 percent plan to
start saving cash this month or next. Why the emphasis on saving now? It's
clear that shoppers have changing priorities this year - nearly
three-quarters (72%) plan to do things differently this holiday season,
whether it's spending less on gifts (57%), shopping at more affordable
stores (53%), or planning and setting a shopping budget ahead of time
(49%). One priority that has not changed: Americans' generous desire to
give gifts to more people, even in very challenging economic times. Seventy
percent of Americans admit they'd like to give gifts to more people, but
think they might not be able to afford it.

    As Americans seek to save more and charge less (33% of those who plan
to do things differently this year say they plan to use their credit cards
less this holiday season), the Christmas Club card program is an ideal
solution for holiday shoppers on any budget. By encouraging Sears and Kmart
customers to plan ahead and save for their holiday gift shopping, this
flexible and rewarding budgeting card is designed to help solve shoppers'
anxiety about paying for the holiday gifts that they want to purchase.

    "Our customers have been pretty clear about what's most important to
them this holiday season," noted Ehrlich. "They want more ways to provide
the very best holiday they can, and they want to do that in a responsible
way. When they save ahead with the Christmas Club card from Sears and
Kmart, our customers can really enjoy the holidays without the worry of
having to deal with an expensive bill later."

    Starting, adding value to, and redeeming the Christmas Club card is
designed to be as easy and flexible as possible. Customers can start their
Christmas Club cards with as little as five dollars, and they can add value
as often as they want - at any one of Sears Holdings approximately 3,900
full-line and specialty retail stores, or online at or

    As with all Sears and Kmart gift cards, there are no fees associated
with the Christmas Club card, and the value on the card will not expire.
Cash or credit refunds are not allowed except where required by law. All of
our gift cards can be redeemed at Sears, Kmart and Lands' End store
locations, as well as online at,,, and

    Sears and Kmart seek to offer their customers the broadest range of
purchasing flexibility available to their customers. As with layaway and
the full range of Sears and Kmart credit financing offers available for our
customers, the Christmas Club card provides one more way to Shop Your Way
-- and to be rewarded with up to $100 for planning ahead!

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at

    About Kelton Research

    Kelton Research is a full service market research consultancy with
offices in Los Angeles and New York. Kelton serves as a strategic partner
to both Fortune 500 corporations and smaller companies, utilizing a wide
range of qualitative and quantitative methodologies to drive tactical
recommendations for clients. For more information about Kelton's services,
please visit

    Methodological Notes on the Sears/Kmart Holiday Survey

    The Sears/Kmart Holiday Survey was conducted by Kelton Research August
3 - 7, 2009 using an email invitation and an online survey. Quotas are set
to ensure reliable and accurate representation of the total U.S. population
ages 18 and over. Results of any sample are subject to sampling variation.
The magnitude of the variation is measurable and is affected by the number
of interviews and the level of the percentages expressing the results. In
this particular study, the chances are 95 in 100 that a survey result does
not vary, plus or minus, by more than 3.1 percentage points from the result
that would be obtained if interviews had been conducted with all persons in
the universe represented by the sample.

    * An online survey of 1,000 Nationally Representative Americans ages 18
and older, conducted by Kelton Research between August 3rd and August 7th,

SOURCE Sears Holdings Corporation

Web site:

CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984,, for Sears
Holdings; or Tom Aiello of Sears Holdings, +1-847-286-7387,

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