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Press Release

Update: Sears Holdings Announces Manage My Home
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Sears Public Relations And Communications
(847) 286-8371

Update: Sears Holdings Announces Manage My Home

    First of its Kind Home Organization Tool Helps Manage Your Home Life

    CHICAGO, Aug. 25 /PRNewswire/ -- Consumers no longer have to wait to
experience an online paradise for home organization. Today, Sears Holdings
announced Manage My Home, the total home improvement online destination
that easily integrates into everyday life - and helps homeowners get more
done at home.

    This first-of-its-kind interactive website offers free access to all
the necessary tools and resources any homeowner needs to keep a home
running smoothly, inside and out - whether they decide to do it themselves
or get a little help along the way.

    The web is already buzzing with "Tweets" from Manage My Home's
Neighborhood helpers. The site's blog, "Unlock My Home" brings together a
collection of smart homeowners who share tons of smart help. Manage My Home
also offers a team of home experts that have seen just about everything
over the last 25 years - and they love a challenge.

    "Getting your home projects done smart is what makes Manage My Home
different. We enlist many experienced people to be your helpers to do just
that," said Jim Hilt, Chief Home Manager, Manage My Home and Divisional
Vice President, Sears Holdings. "By offering everything people need to
manage their home tasks and projects on one site, they don't have to worry
about getting frustrating jobs completed around their homes. They'll be
able to turn the 'to-do' into 'done' just like the pros."

    MANAGING YOUR HOME, EVERY STEP OF THE WAY

    With just a few clicks, homeowners will see how easy it is to utilize
all the unique features on the Manage My Home site.

    "Answers" helps get home-related questions answered by seasoned
professionals in more than 60 home care and product categories, as well as
others who've "been there, done that." The Manage My Home community of
experts and homeowners is ready to share what they know.

    "Projects" give people the tools needed to get the job done, no matter
how large or small. With the detailed steps and the shopping list, getting
the project done is a snap. And, if someone needs a little assistance,
Projects can guide users to hire a Sears Home Services professional to
provide the support. When those jobs are complete, Projects also helps with
ongoing maintenance and upkeep.

    "Lists" guides users as they put together a checklist of everything
they need to do around the house - and connects them with the products,
services and information needed to get it all done. Lists lets people set
the due dates and give a nudge when a little extra help is needed. Best of
all, users can see what everyone else is up to and get help from them -
including a personal to-do list from home improvement expert Steve Watson
at http://www.managemyhome.com/stevewatson.

    "Inventory" lets you keep better track of all the things that matter
within all areas of your home. It gives you one centralized location that
houses everything you need to know to keep your home running smoothly.

    "Manuals" features the definitive collections of product owner's
manuals on the web and keeps track of everything that matters within a
homeowner's most important investment. Users have already downloaded more
than 3 million owner's manuals from Manage My Home. And, if Manage My Home
doesn't have the manual, we'll use our exhaustive sources to find it.

    The Manage My Home site has been in-market for early stage consumer
testing of the site's core features, including Owners Manuals and one-stop
product support, Inventory, Answers, Projects and the Manage My Home expert
blog, "Unlock Your Home." With the addition of the new To-Do List and the
Twitter Neighborhood, there's one place for homeowners to share ideas and
find the tools to get everything done around home the smart way.

    "Projects for your home shouldn't feel like another dreaded to-do.
Manage My Home has the advice, inspiration and tools you need to get things
done faster, easier and better -- so you can work less and enjoy more,"
added Hilt. "We have a committed team of experts and are building an active
community to help. Whether you want to do-it-yourself or need the right
professional to get it done, Manage My Home is there with the knowledge and
tools you need to kick back and enjoy home just a little bit more."

    For more information, please visit http://www.managemyhome.com.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.


SOURCE Sears Holdings Corporation


Web site: http://www.searsholdings.com

http://www.managemyhome.com

CONTACT: Dana Cohen of Euro RSCG Worldwide PR, +1-212-367-6884,
dana.cohen@eurorscg.com, for Sears Holdings Corporation, or Tom
Aiello of Sears Holdings, +1-847-286-7387, tom.aiello@searshc.com

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