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Press Release

Sears Introduces Full-Service Beauty Shop

Sears Public Relations And Communications
(847) 286-8371

Sears Introduces Full-Service Beauty Shop

  Sears Beauty Offers Wide Range of Beauty, Fragrance, Health and Wellness

    HOFFMAN ESTATES, Ill., Aug. 27 /PRNewswire/ -- Beauty and fashion divas
will now be able to complete their look, and their total shopping
experience, by purchasing their favorite beauty, fragrance, health and
wellness products while shopping at Sears. Today, the retailer announced it
will debut beauty departments in 13 select retail mall locations in
Chicago, Los Angeles and New York.

    Sears Beauty is designed to offer customer-focused environments that
are fun, easy to shop and allow for product testing and consumer education.
Sears will be the only mall-based department store to exclusively offer an
assortment of mass, specialty and prestige beauty brands.

    Under the guidance of brand-trained consultative associates, Sears
Beauty will offer an assortment of cosmetics, skin care, bath and body,
natural and fragrance products to help consumers achieve their ideal beauty
results. Customers will have the opportunity to purchase beauty products
from brands such as L'Oreal, Maybelline, CoverGirl, Calvin Klein as well as
many others. Sears is also the exclusive U.S. retail partner for Yves
Rocher, botanical products from France.

    "Sears Beauty is dedicated to providing a whole new way of accessing
beauty products in a personalized and approachable way," says Andrea
Goldner, Divisional Merchandise Manager, Sears Beauty. "Our goal is to help
customers obtain a mix of beauty products, both in store and online, that
meet their individual needs and complete their head-to-toe look."

    To celebrate the opening of the Sears beauty departments, the retailer
is offering a free cosmetic bag and brush set with any $25 cosmetics,
fragrance or bath purchase and a $10 Sears reward card with any $50
cosmetics, fragrance, or bath purchase.

    Customers can find the Sears beauty departments in select stores
nationwide or online at

    Grand opening celebrations are being held in each Sears Beauty location
on Aug. 29-30 and Sept. 5-6 and will feature complimentary makeovers,
sampling, gifts, and a chance for customers to win gift baskets. For more
information and a complete list of Sears Beauty locations, please visit

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at

SOURCE Sears Holdings Corporation

Web site:

CONTACT: Carolyn Goldberg, Euro RSCG Worldwide PR,
+1-212-367-6947,; or Amy Dimond,
Sears Holdings, +1-847-286-3226,

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