CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Chefs Look to 'Make the Cut' in Sears Chef Challenge National Competition Recognizes Talent in the Kitchen and Needs of Local
Charities
HOFFMAN ESTATES, Ill., April 16 /PRNewswire/ -- Many customers have
dreamed of going head-to-head in a cooking competition to be crowned king
or queen of the kitchen, and the Sears Chef Challenge will give them the
opportunity to reach their culinary dreams. The Sears Chef Challenge
(http://www.searschefchallenge.com) is a nationwide contest that invites aspiring
chefs to enter for a chance to win a newly-renovated kitchen from Sears and
up to $20,000 donated in their name to a charity food bank in their
hometown. In addition, the Web site will have tons of activity from great
interactive games to sweepstakes, with new content updated daily.
"For years customers have relied on Sears for all their appliance and
cooking needs. The Sears Chef Challenge will inspire our customers across
the country, both in store and online, giving them the tools and resources
they need to be the star of their own kitchen," said Doug Moore, president
of Home Appliances for Sears. "As part of this program, we will extend our
reach to help support local food banks. Sears will partner each of the
selected chefs with a local food bank to provide much-needed financial
support."
Starting today, Sears will be searching for 24 chefs from around the
country to participate in the contest. The chefs will include a combination
of professionals from top culinary schools and organizations such as Le
Cordon Bleu and the United States Personal Chef Association, as well as
"wild card" chefs who can enter the contest by uploading a video, bio and
recipe to http://www.searschefchallenge.com.
The Sears Chef Challenge, which runs from April thru November, consists
of three phases of competition - quarter finals, semi-finals and
championship finals. In-house chefs at Sears will help select 18
professional chefs from Le Cordon Bleu and the United States Personal Chef
Association (based on personality, style and their recipe), along with six
"wild card" chefs from online video submissions (based on bio, recipe, why
they should win and customers votes) for a total of 24 contestants to
participate in the quarter finals rounds.
On Nov. 6, the championship winner of the Sears Chef Challenge will
walk away with the new title, a complete Kenmore kitchen renovation and the
opportunity to be a featured chef blogger on Sears.com. More details on the
contest phases and specific prize details can be found at
http://www.searschefchallenge.com.
Additionally, customers are invited to enter for a chance to win the
"at home" challenge by visiting http://www.searschefchallenge.com and uploading a
video with their bio, recipe and explanation behind why they think they
should win. Two "at home" winners, selected based on their style,
personality and recipe, will receive: a suite of Kenmore appliances, a trip
for two to Chicago to serve as a guest judge during the semi-finals of the
Sears Chef Challenge and the opportunity to become a featured blogger on
Sears.com. Their submitted recipes may also be selected as a highlighted
recipe that will be demonstrated live on the Kenmore Facebook page.
Throughout the Sears Chef Challenge, customers are encouraged to
regularly visit the interactive, multi-channel Web site
http://www.searschefchallenge.com, which will be updated daily with engaging new
content. Customers will be able to:
>
-- Check out photos, bios and recipes for each of the 24 chefs
-- Vote for their favorite chefs to get into the semi-finals. Every vote
can be shared through social media -- post who you voted for to your
Facebook page
-- Find out about local, in-store cooking demonstrations at Sears stores in
Washington, D.C., Chicago, New York and Los Angeles
-- Order ingredients for their favorite chef's recipe and have them
delivered directly to their home
-- Submit their "best recipe" for a chance to have it demonstrated live at
the Kenmore Live Studio
-- Download recipes from Sears chefs and "at home" contestants
-- Play foodie games and be entered for a chance to win daily prizes
including $20 Sears gift cards
-- Enter Sears Chef Challenge online sweepstakes for a chance to win new
Kenmore appliances
-- View the semi-finals and championship finals live online from the
Kenmore Live Studio in Chicago
-- Utilize social media badges for Twitter, Facebook, MySears, YouTube
For official rules on the Sears Chef Challenge, to see photos and video
of the events and to vote for your favorite chef, go to
http://www.searschefchallenge.com.
For more information about Sears' full-line of kitchen appliances and
offerings, visit http://www.sears.com.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR? Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' Web site at http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
http://www.searschefchallenge.com
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Larry Costello, Sears Holdings, +1-847-286-9036,
Larry.Costello@searshc.com; Dana Cohen, Euro RSCG Worldwide PR,
+1-212-367-6884, Dana.Cohen@eurorscg.com
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