CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Deploys Sears Heroes at Home Fundraising Campaign to Help Deserving U.S. Military Service Men and Women Retailer Encourages Americans to Give Back and Say 'Thank You' by Donating
to Veteran's Housing Assistance Initiative
HOFFMAN ESTATES, Ill., May 5 /PRNewswire/ -- This spring, to honor
those who give so much without asking for much in return, Sears Heroes at
Home, along with Rebuilding Together, the nation's leading volunteer
home-rehabilitation organization, are continuing to improve the lives of
American military families in need by making necessary repairs,
improvements or modifications to hundreds of homes. With the goal of
completing more than 750 rebuilding projects by the end of 2010, Sears and
Rebuilding Together are launching this year's efforts by renovating
Specialist Derek Gagne's 102 year-old home in Green Bay, Wis. on May 26.
Building upon a tradition that has raised more than $21 million in
charitable donations toward military programs and initiatives ($9 million
of that for Sears Heroes at Home), Sears is encouraging Americans to join
the effort of helping deserving military families by donating to Sears
Heroes at Home. Between May 1 and July 31, Americans are asked to give what
they can to help support the rehabilitation of homes for veterans and
military families across the country. Donations can be made both in store
and online at Sears.com/heroesathome, where consumers can also see, first
hand, stories and photos of military service men and women whose lives have
been improved by Sears Heroes at Home.
Additionally, tech-savvy consumers can give back to Sears Heroes at
Home through CauseWorld, the mobile application that lets consumers help
the world while they shop. CauseWorld, a free, location-based mobile
application for iPhone (TM), iPod touch? and Android phones, allows users
to collect "karma points" while shopping and then turn them into real cash
donations to charitable causes. Consumers can also use CauseWorld to scan
barcodes of products for extra points. Sears Heroes at Home is currently
the only military and veteran-related cause on CauseWorld.
"Sears is proud of its year-round commitment to our nation's military
including through Sears Heroes at Home which, in partnership with
Rebuilding Together, seeks to improve the lives of military service men and
women around the country," said Scott Freidheim, Executive Vice President,
Operating & Support Business for Sears. "Sears hopes to inspire our staff,
associates and customers to join the mission to help these deserving
military families by giving back either by donating to Sears Heroes at Home
or volunteering at one of the rebuilding projects."
Sears and Rebuilding Together will kick off its fundraising campaign by
renovating the home of U.S. Army Specialist Derek Gagne who was wounded
when an improvised explosive device (IED) hit his Humvee on his way back to
base while stationed in Iraq in 2006. Volunteers from Sears and Rebuilding
Together will conduct a variety of modifications, from installing a new
roof, to rewiring all of the electricity. Additionally, Sears is providing
brand new appliances, as well as conducting numerous repairs to make
Gagne's home accessible, livable and comfortable.
Sears Heroes at Home provides support to service members, veterans and
their families through joint efforts with various nonprofit organizations,
including Rebuilding Together. To find out more about Sears Heroes at Home,
or to nominate a military family or veteran to the home renovation program
through Rebuilding Together, visit http://www.sears.com/heroesathome.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR? Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' website at http://www.searsholdings.com.
About Rebuilding Together
Rebuilding Together is the nation's largest nonprofit organization
working to preserve homeownership and revitalize neighborhoods by providing
free home repair and modification services to those in need. With the help
of everyday citizen volunteers, skilled trades people, the support of local
business and major corporate partners, Rebuilding Together affiliates in
America's largest cities and smallest towns make life considerably better
for thousands of low-income homeowners. Beyond its core home repair work,
Rebuilding Together also rehabilitates community centers and conducts home
modification and repair programs that focus on aging in place. In addition,
Rebuilding Together has programs dedicated to energy efficiency, veteran's
housing, and disaster recovery and reconstruction. Rebuilding Together is
currently celebrating 20 years as a national organization and the
completion of over 100,000 homes thanks to the efforts of more than 200
affiliates nationwide. For more information, visit
http://www.RebuildingTogether.org.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
http://www.RebuildingTogether.org
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Natalie Norris-Howser of Sears Holdings,
+1-847-286-6080, Natalie.Norris-Howser@searshc.com; or Leah
Linder of Euro RSCG Worldwide PR, +1-212-367-6820,
leah.linder@eurorscg.com, for Sears Holdings
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