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Sears Launches Knots of Love Charitable Jewelry Line

               Percentage of sales to benefit cancer patients

    HOFFMAN ESTATES, Ill., Oct. 18 /PRNewswire/ -- Sears announced today
the launch of the Knots of Love jewelry line, an exclusive new charitable
jewelry line making its debut online and in-store this month. The line is
being introduced with the support of Sun Source Jewelry and offers an
extensive assortment of pendants, rings, and earrings, characterized by the
signature Knots of Love heart. Founded by Christine Fabiani Shively, the
Knots of Love charity who are dedicated to Warming Hearts & Heads One Cap
At A Time, first gained attention for providing hand-knit and
hand-crocheted chemotherapy caps free of charge for patients who are
currently undergoing chemotherapy and have lost their hair in the process.
The caps serve to provide increased comfort and joy while helping to
restore cancer patient's dignity. The charity's primary goal is to brighten
the lives of those in need through kindness and love. The broad selection
of fine jewelry, only available at Sears, features products made from both
sterling silver and gold, accented in diamonds and gemstones.

    "We chose to collaborate with the Knots of Love charity because we
believe in its mission, and because the jewelry designs, representing
kindness and love, also signify our commitment to building a relationship
with our customers," said Megan Featherston, vice president of Jewelry for
Sears Holdings. "The Knots of Love collection offers a line worthy of its
fine jewelry designation, while also allowing our customers to proudly
display their support for a worthy cause."

    The Knots of Love line will be launching in all Sears stores and on
Sears.com. Sun Source Jewelry will donate two percent of the purchase price
of each Knots of Love jewelry piece sold to Knots of Love, Inc., a
registered 501(c)(3) charity. Sun Source Jewelry has committed to a minimum
donation of $50,000, http://www.KnotsOfLove.org.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY
STAR? Retail Partner of the Year. The company is the nation's largest
provider of home services, with more than 12 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.


SOURCE Sears, Roebuck and Co.





 

 
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CONTACT: Amy Dimond, Sears Holdings, +1-224-735-8983,
 Amy.Dimond@searshc.com; Colleen Cleary, Euro RSCG Worldwide PR,
 +1-212-367-6883, Colleen.Cleary@eurorscg.com