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Press Release

Sears and Kmart Offer Customers a Chance to Earn Money With Holiday Savings Program
CONTACT:

Sears Public Relations And Communications
(847) 286-8371

Sears and Kmart Offer Customers a Chance to Earn Money With Holiday Savings Program

 The retailers offer three percent reward when consumers activate Christmas
                          Club card before Oct. 31

    HOFFMAN ESTATES, Ill., Oct. 19 /PRNewswire/ -- Sears and Kmart are
encouraging customers to activate their Christmas Club cards before Oct. 31
in order to receive a three percent reward - up to a maximum of $100 -
based on their balance as of Nov. 15. The Christmas Club card helps
customers avoid incurring credit card interest or debt on holiday
purchases. Customers can use their cards to make purchases across all Sears
and Kmart platforms in-store and online as well as paying off their layaway
purchases.

    Many consumers may not realize, but there is still time left to plan
ahead and avoid last minute splurging. According to a recent survey*
conducted by Sears and Kmart, 67 percent of Americans feel guilty they are
not saving enough money.

    "The holidays are fast approaching and we know that many Americans feel
guilty they haven't begun saving or haven't saved enough so far," said
Susan Ehrlich, president, Financial Services, Sears Holdings. "With the
Christmas Club card program, customers still have time to save and receive
a reward on their balances as of Nov. 15, by activating their Christmas
Club cards before the end of this month."

    To activate cards or add additional value at any time, customers can
visit any Sears or Kmart store location, or online at
http://www.sears.com/christmasclub or http://www.kmart.com/christmasclub.

    Customers can start their Christmas Club cards with as little as $5 and
they can add value as often as they want at any one of Sears Holdings'
approximately 3,900 full-line and specialty retail stores or online.
Customers can also transfer the balance left over from their 2009 red
Christmas Club cards to the new 2010 gold Christmas Club card if they
participated in or received cards as gifts from last year's program. Only
balances on the gold 2010 Christmas Club cards earn the three percent
reward.

    "The Christmas Club card is a great way to save for everything from
stocking stuffers to new jeans or those big ticket must-have items, such as
3-D TVs," said Ehrlich. "Sears and Kmart are constantly working to improve
the shopping experience for our customers and with programs like the
Christmas Club card, our shoppers are able to buy items that they many not
have normally considered."

    As with all Sears and Kmart gift cards, there are no fees associated
with the Christmas Club card and the value on the card will not expire.
Cash or credit refunds are not allowed except where required by law. All
Sears and Kmart Christmas Club cards can be redeemed at Sears, Kmart,
Lands' End and The Great Indoors store locations, as well as online at
http://www.sears.com, http://www.kmart.com, http://www.mygofer.com, http://www.landsend.com and
http://www.thegreatindoors.com.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, consumer
electronics and automotive repair and maintenance. Sears Holdings is the
2010 ENERGY STAR? Retail Partner of the Year. Key proprietary brands
include Kenmore, Craftsman and DieHard, and a broad apparel offering,
including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer,
as well as the Apostrophe and Covington brands. It also has the Country
Living collection, which is offered by Sears and Kmart. We are the nation's
largest provider of home services, with more than 12 million service calls
made annually. Sears Holdings Corporation operates through its
subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For
more information, visit Sears Holdings' website at http://www.searsholdings.com.

    About Kelton Research

    Kelton Research is a full service market research consultancy with
offices in Los Angeles and New York. Kelton serves as a strategic partner
to both Fortune 500 corporations and smaller companies, utilizing a wide
range of qualitative and quantitative methodologies to drive tactical
recommendations for clients. For more information about Kelton's services,
please visit http://www.keltonresearch.com

    Methodological Notes on the Sears/Kmart Holiday Survey

    The Sears/Kmart Holiday Survey was conducted by Kelton Research Aug. 3
- 7, 2010 using an email invitation and an online survey. Quotas are set to
ensure reliable and accurate representation of the total U.S. population
ages 18 and over. Results of any sample are subject to sampling variation.
The magnitude of the variation is measurable and is affected by the number
of interviews and the level of the percentages expressing the results. In
this particular study, the chances are 95 in 100 that a survey result does
not vary, plus or minus, by more than 3.1 percentage points from the result
that would be obtained if interviews had been conducted with all persons in
the universe represented by the sample.

    * An online survey of 1,000 Nationally Representative Americans ages 18
and older, conducted by Kelton Research between Aug. 3 and Aug. 7, 2010.


SOURCE Sears Holdings Corporation


Web site: http://www.searsholdings.com

CONTACT: Shannelle Armstrong of Sears Holdings, +1-847-286-0715,
shannelle.armstrong@searshc.com; or Morgan Calef of Euro RSCG
Worldwide PR, +1-212-367-6949, morgan.calef@eurorscg.com, for
Sears Holdings
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