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Sears Holdings Ranked Third in Multichannel Retailer Web Traffic During Busiest Shopping Weekend of the Year

   Online shopping features provide customers the tools to make shopping
                 simple and affordable this holiday season

    HOFFMAN ESTATES, Ill., Dec. 15, 2010 /PRNewswire/ -- Today, Sears
Holdings announced it ranked third in overall Web traffic for a
multichannel store retailer during week ending Nov. 27, which included
Thanksgiving and Black Friday, according to Experian Hitwise.* Customers
who visited sears.com and kmart.com had access to millions of items, along
with brand new features that made online shopping easy.

    "Our focus for the Thanksgiving and Black Friday weekend was to provide
customers hot deals on the products they wanted most," said Imran Jooma,
president of eCommerce at Sears Holdings. "Our sites offer customers a vast
assortment of merchandise ranging from books and electronics to jewelry,
appliances and apparel. Customers value the choices we provide that save
them time and money."

    As an innovative leader in the online retail space, Sears Holdings is
constantly evolving its online offerings to give customers added
convenience while shopping. Customers can use tools such as product quick
view, express check out and mobile shopping to search, browse and buy items
faster and easier than ever before.

    The buy online pick up in-store features provide customers the option
to conveniently shop online or from a mobile device and then get their
order that same day. This service saves time for customers in a hurry,
virtually eliminating the wait to receive products, while avoiding the
shipping costs.

    Site design modifications prior to the holiday enhanced the shopping
experience and provided a superior search and browse navigation along with
a new cart feature, each of which helps customers shop with ease. According
to the Gomez Retail User Experience Index, Sears Holdings was ranked as a
top retailer for site performance during the Thanksgiving and Black Friday
weekend.**

    "We are always actively listening and interacting with customers to
learn from their feedback, develop new shopping tools and enhance site
speed to make their lives easier," added Jooma. "We encourage conversation
with our customers and take that into consideration when developing new
features and functionality on our sites."

    These features and services are all a part of Sears Holdings'
ShopYourWay (SM) campaign, which launched last year. ShopYourWay gives
customers the power to shop how, when and where it's most convenient for
them. Features include:



 >
    --  Option to Get It Today-- Sears.com offers buy online pick up in-store,
        third-party and curbside pick up. Buy online pick up in-store on
        sears.com is backed by the Ready in 5 guarantee; orders will be ready in
        five minutes from the time customers arrive in-store or they'll receive
        a $5 coupon. For the first time this Holiday season, kmart.com customers
        are able to take advantage of buy online pick up in-store powered by the
        innovative mygofer service.
    --  Mobile Shopping from Anywhere, Anytime-- Sears.com, kmart.com and
        mygofer.com have mobile capabilities that allow customers to shop
        wherever and whenever they want. Visit Sears2go, Kmart2go or mygofer2go
        from any Web-enabled smartphone or download the applications.
    --  Merchandise Selection-- Choose from millions of products on sears.com,
        ranging from apparel and appliances to books and electronics, jewelry,
        shoes, tools, power and garden equipment and more. Customers can use the
        product quick view feature for instant access to product details without
        having to navigate from their current page.
    --  Shipping and Saving - Get orders shipped overnight, standard, expedited,
        shipped to store or internationally to over 90 countries. The sears.com
        ShipVantage service gives customers exclusive savings on sears.com and
        kmart.com shipping options.
    --  Pay Your Way-- Customers can pay whichever way is most convenient for
        them with choices like Online Layaway, Express Checkout, PayPal or
        eBillme.
    --  Expanded Ways To Get It Today - In addition to buy online pick up
        in-store, customers in select markets can also take advantage of having
        items delivered directly to their home or office the same day through
        mygofer.com.
    About Sears Holdings Corporation

    Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth
largest broadline retailer, with approximately 3,900 full-line and
specialty retail stores in the United States and Canada. Sears Holdings is
the leading home appliance retailer as well as a leader in tools, lawn and
garden, consumer electronics and automotive repair and maintenance. Sears
Holdings is the 2010 ENERGY STAR? Retail Partner of the Year. Key
proprietary brands include Kenmore, Craftsman and DieHard, and a broad
apparel offering, including such well-known labels as Lands' End, Jaclyn
Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It
also has the Country Living collection, which is offered by Sears and
Kmart. We are the nation's largest provider of home services, with more
than 12 million service calls made annually. Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co. and
Kmart Corporation. For more information, visit Sears Holdings' website at
http://www.searsholdings.com.

    *The Experian Hitwise data is based on rankings from a custom category
of Department / Multi-Channel stores. Ranking includes combined sears.com
and kmart.com traffic numbers, but does not include other Sears Holdings
Web sites. Ranking does not include Amazon.com. The market share of visits
ranking, which is the percentage of online traffic to the Web site or
industry, is for the week ending November 27, 2010 from the Experian
Hitwise sample of 10 million Internet users in the United States.

    **The Gomez Retail UX (User Experience) Index offers a view into the
aggregate performance of major Web and mobile applications that also
predicts online shoppers' satisfaction or frustration during a critical
shopping period - Black Friday through Cyber Monday. Based on the Apdex
scoring methodology for Web performance, which provides a way of estimating
user satisfaction or frustration, the UX Index indicators measured the
current performance of aggregated Web and mobile sites vs. the baseline. It
provided an hourly score based on the aggregate Web and mobile performance
of the Top 15 U.S. retail websites, the Top 15 U.S. mobile sites and the
Internet Retailer Top 500 U.S. Web retailers.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,
 tom.aiello@searshc.com