Sears Public Relations And Communications
Site Speed and Convenient Shopping Tools Make sears.com and kmart.com Shopping Destinations of Choice This Holiday Season
Millions of products and new shopping features give customers affordable
product selections and simple shopping options
HOFFMAN ESTATES, Ill., Dec. 28, 2010 /PRNewswire/ -- Sears Holdings
announced today that millions of customers chose sears.com and kmart.com to
make their holiday shopping easy, fast and affordable this year. Customers
preferred to shop sears.com and kmart.com for the depth of product
selection, great prices and their many online features that make shopping
"We are grateful to our customers who made this holiday season a
success for sears.com, kmart.com and our whole family of websites," said
Imran Jooma, president of eCommerce at Sears Holdings. "Every online
shopping feature we offer, from buy online, pick up in-store and mobile
shopping to Personal Shopper, is available because we are dedicated to
making customers' online shopping experience simple and convenient for
their busy lives - especially during the holidays."
Customers also took advantage of the hot deals sears.com and kmart.com
offered on more than 16 million product choices ranging from toys and
apparel to tools, electronics and appliances. While power shopping for
incredible holiday gifts, shoppers utilized the sears.com and kmart.com
online shopping tools and convenient services in greater numbers than ever
before. Here are just some of the many ways customers enjoyed speed and
convenience while shopping on sears.com and kmart.com:
-- The most unique request by a customer using a Sears Personal Shopper
still stands as a blue octopus wearing a Santa hat holding a present -
and sears.com found it!
-- Customers across the country helped reduce the impact on the environment
by using Sears and Kmart e-Receipts.
-- More customers than ever preferred to skip the wait and get their orders
instantly by using buy online, pick up in-store on sears.com and
kmart.com powered by mygofer. Forty-eight to 72 hours of waiting were
saved for every one customer who used buy online, pick up in-store
instead of getting orders shipped.*
-- If combined into a book, the amount of social media conversations
generated from the Sears Wish Book would equal thousands of pages in
several lengthy novels.
-- The first item unlocked in the Wish Together tab on the Sears Facebook
page sold out in nine minutes and 14 seconds - less than the time it
took the world's first Ferris Wheel to make a complete revolution.
-- The most popular QR codes scanned from customers' smart phones led to
product descriptions, reviews and videos for the Samsung 3D LED TV,
Nintendo Wii Bundle and Microsoft Kinect.
"It's thrilling to see all the positive feedback from customers
utilizing many of our online shopping features this holiday season," said
Jooma. Saving our customers time and money, while offering smart shopping
solutions are our top priorities."
Customers also had one of the best site experiences in the industry.
The Gomez Retail User Experience Index ranked Sears Holdings a top retailer
for site performance.** The online shopping experience was enhanced by
superior search and browse navigation helping customers complete their
transactions more quickly and conveniently than ever before.
In addition, customers enjoyed using many of the expanded experiences
and applications available on sears.com and kmart.com this holiday season
-- Buy Online, Pick up in-Store: This holiday season, customers saved time
and money by avoiding the wait using buy online, pick up in-store. With
curbside and third-party pick up, it was instant gratification -
guaranteed pick up in five minutes. And for the first time this year,
buy online, pick up in-store became available on kmart.com powered by
the innovative mygofer service.
-- Persantify Yourself: So what kind of Santa were you? This year,
customers were able to "persantify themselves" at sears.com/santa and
get shopping tips and guidance from the Sears Santa personalities:
savvysanta, santamazing, powersanta, santabulous and procrastisanta.
-- Wish Book Your Way: Who doesn't have fond memories of the Sears iconic
Wish Book catalog? For the 2010 holiday season, Wish Book was reinvented
into multiple digital innovations to make shopping Wish Book easy
anywhere, anytime. From a Facebook and iPad app to the online catalog
and more - customers had the chance to make new memories with the famous
-- Sears.com Goes International: Customers around the world have been
taking advantage of the sears.com international shipping options. New
this year and just in time for the holiday season - sears.com introduced
shipping to and from Canada; just one of the 92 countries sears.com
ships to across the globe.
-- Expanded Ways To Get It Today: In addition to buy online, pick up
in-store, customers in select markets can consolidate items from
multiple stores to a single pickup order at a Sears or Kmart store or
have their entire order delivered directly to their home or office today
- courtesy of the innovative mygofer service.
"We look forward to continuing to develop simple shopping features and
expand upon the millions of products we already offer in order to continue
providing customers a great shopping experience and a vast, affordable
product selection," said Jooma.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has the Country Living
collection, which is offered exclusively by Sears and Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
-- *Number based on average standard shipping time for mailable items from
Sears designated distribution centers to households across the country.
Time reflects when order begins transit and is dropped off at
destination and calculated based on business days (as long as inventory
is available). CDFC Standard Shipping TNT 2009.
-- **The Gomez Retail UX (User Experience) Index offers a view into the
aggregate performance of major Web and mobile applications that also
predicts online shoppers' satisfaction or frustration during a critical
shopping period - Black Friday through Cyber Monday.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,