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Sears Says 'I Do' With New Launch of David Tutera Bridal Jewelry Collection

  'My Fair Wedding' Host and Leading Wedding Expert David Tutera Launches
            Bridal Jewelry Collection at Sears in February 2011

    HOFFMAN ESTATES, Ill., Feb. 1, 2011 /PRNewswire/ -- Today, Sears and
wedding and entertaining expert David Tutera say "I do," with the debut of
the David Tutera Bridal Jewelry Collection. The aspirational line of
engagement rings and wedding bands, designed within four distinct
collections, offers brides-to-be the perfect expression of a deeply
personal and lifelong relationship. All settings in the Eternal, Heirloom,
Radiance and Legacy designs, of which the premiere collection is comprised,
will be available at Sears stores nationwide as well as online at
http://www.Sears.com/DavidTuteraJewelry beginning Feb. 1.

    Tutera's primary inspiration for the four collections originated from
his desire to inspire each woman to be the unique and special bride she has
dreamed of becoming her whole life. The sculptured pieces feature exquisite
designs made from premium materials. Additionally, the four themes were
created to have special and significant meaning: The Eternal collection
represents the cherishing of a bright future; the Heirloom collection
embodies the love that stands the test of time; the Radiance collection
boldly signifies that all eyes are on the bride; and the Legacy collection
epitomizes the enduring union in which the love story continues. Each ring
incorporates a genuine blue sapphire on the inner band--a unique detail
that allows brides to incorporate their "something blue"--as well as
exquisitely detailed symbols of love and loyalty that will be the hallmark
of their married lives. Tutera's solitaire rings also feature a signature
floral head, drawing from both tradition and the designer's personal
passion for flowers.

    "David Tutera's deep understanding of the bridal market and direct
connection to women everywhere, particularly when it comes to creating a
beautiful wedding experience, makes this collection launch an ideal way to
celebrate romance and elegance," said Megan Featherston, vice president,
jewelry, at Sears Holdings Corporation. "The launch of the David Tutera
Bridal Jewelry Collection is another example of Sears' continued commitment
to delight customers with the splendor they've dreamed of at an incredible
value."

    Tutera added, "Your wedding story begins with choosing the perfect
engagement ring. I am proud to offer my designer style, and more than 25
years of bridal expertise, to help make women's dreams come true with a
dazzling line of affordable wedding rings. Just like a couple's love story,
each ring design is completely unique. I'm excited to showcase the retail
collection at Sears, which understands my vision and will not compromise
elegance for affordability."

    For more information about the collection, please visit
http://www.sears.com/davidtuterajewelry.

    * David Tutera jewelry is manufactured by Combine International

    About David Tutera

    With more than 20 years of experience as a wedding expert, David Tutera
is known for turning every bride's fantasy into a reality by transforming
the ordinary into the extraordinary. His current prime-time show, "My Fair
Wedding," airs on WE TV, where he steps into a bride's planning process,
and in three weeks quickly transforms the party into her dream event. David
has planned many celebrity events, including Star Jones' wedding.
Throughout his career, he has been featured on countless broadcast programs
and in print including "The Oprah Winfrey Show," "Today," "Good Morning
America," E!, CNN, People, Wall Street Journal, In Style and The New York
Times, to name a few. David continues to grow his presence in the world of
weddings through his branding and licensing endeavors, currently managed by
Beanstalk. For more information, please visit http://www.DavidTutera.com.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY
STAR? Retail Partner of the Year. The company is the nation's largest
provider of home services, with more than 12 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.


SOURCE Sears, Roebuck & Co.





 

 
Web site: http://www.DavidTutera.com http://www.sears.com

 http://www.searsholdings.com

  

 
CONTACT: Colleen Cleary of Euro RSCG Worldwide PR,
 +1-212-367-6883, Colleen.Cleary@eurorscg.com, for Sears, Roebuck
 & Co.; or Amy Dimond of Sears Holdings, +1-847-286-3226,
 Amy.Dimond@searshc.com