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Press Release

Sears Announces More Than 900 Doorbusters for Black Friday

Customers to Find Top Brands at Huge Savings and Big Rewards on Year's Biggest Shopping Day

Nov 15, 2011

HOFFMAN ESTATES, Ill., Nov. 15, 2011 /PRNewswire/ -- In honor of the Black Friday tradition of shopping for super savings and the best values, Sears will offer customers more than 900 doorbuster deals and provide Shop Your Way Rewards Members with exclusive coupons and offers.

Sears gives customers more ways to shop, including Buy Online, Pick-Up In-Store, which enables customers to order doorbusters online from the comfort of their home and pick up their items in-store at their convenience. Purchases made from Sears.com or through any of its mobile offerings are backed by Sears' Ready In 5 Guarantee, which allows customers to shop from anywhere and pick up their purchases within five minutes. For added convenience, Sears offers curbside pickup at select locations(1).

Sears also recently created a "Shop Here, Give There" online layaway feature. Whether gift-giving across the state or across the country, customers can select their desired gift items at Sears.com, complete their layaway payments online, and invite family or friends to pick up their gift item from any Sears location nationwide.

"Our customers want to get the most out of every dollar – and every minute," said Monica Woo, chief marketing officer for Sears. "On Black Friday Sears will offer more doorbuster deals on the best brands, all backed by service and guarantees that matter. Plus by being a Member of our Shop Your Way Rewards program, our customers can earn points on every purchase and save."

Listening to its customers, who say they don't want to be forced to shop at midnight to get the best deals, Sears will open its doors on Friday, Nov. 25, at 4 a.m. Sears doorbuster deals(2) will be available from 4 a.m. until 1 p.m. (local time) on Friday, Nov. 25. The hundreds of doorbuster and holiday deals will be available on banner brands such as Craftsman, Kenmore, NordicTrack and Samsung, and exclusive fashion brands that customers love, including the new Kardashian Kollection, Lands' End, Bongo, UK Style by French Connection and Everlast.

To make Black Friday shopping even more rewarding, Show Your Way Rewards Members will also receive five times the Shop Your Way Rewards points on qualifying purchases, equal to five percent back. The offer is available when customers use a Sears credit card and will run until Jan. 28, 2012. Customers can apply for a Sears card online, at Sears.com, or in their local Sears store; if approved, the offer is instantly available on qualified purchases at both stores.

Beginning on Black Friday, customers will also be able to pick up a Sears Real Deal Coupon Book (while supplies last) for more than $3,000 worth of savings storewide throughout the holiday shopping season. Customers can use the coupons starting on Saturday, Nov. 27 to save on their holiday shopping.

Throughout the holiday season, Sears will also extend business hours at stores nationwide starting on Black Friday (Nov. 25) through Christmas Eve (Dec. 24).

  • Nov. 24: Closed Thanksgiving Day
  • Nov. 25: Early Opening – 4 a.m. to 9 p.m.
  • Nov. 26: Extended Hours – 7 a.m. to 10 p.m.
  • Nov. 27-Dec. 8: Normal hours (Mon-Fri. 9 a.m. to 8 p.m.; Sun. 11 a.m. to 6 p.m.)
  • Dec. 9: Early Opening – 9 a.m. to 8 p.m.
  • Dec. 10: Extended Hours – 9 a.m. to 10 p.m.
  • Dec. 11: Early Opening – 9 a.m. to 8 p.m.
  • Dec. 12–15: Extended Hours – 9 a.m. to 10 p.m.
  • Dec. 16–23: Extended Hours – 7 a.m. to 11 p.m.
  • Dec. 24: Early Opening/Closing – 7 a.m. to 6 p.m.
  • Dec. 25: Closed Christmas Day

This year, customers no longer have to wait until Black Friday to save. Circulars for Sears deals are available weeks in advance on searslocalad.com, which provides real deals in real-time from local Sears stores using frequent inventory updates and access to ads 24 hours a day. Plus, shoppers can take advantage of services such as Buy Online, Pick Up In-Store, ship-to-store and free shipping options.

Visit Sears.com for more information and to find a location near you or shop online for the best deals of the holiday season, always available and convenient with optimized Sears.com sites accessible via major mobile devices. For additional media materials and information please visit the Sears holiday electronic press kit, or contact the Sears holiday hotline at (212) 884-1140 to arrange an interview or in-store filming.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 890 Full-line and more than 1,350 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

(1) Available at participating Sears stores; excludes jewelry. Customers drive to the curbside location near Merchandise Pickup. A Sears associate verifies the customer's email confirmation or credit card, retrieves the purchased item and loads it into the customer's vehicle. The customer receives their item in five minutes or they get a $5 coupon good for their next in-store purchase.

(2) All doorbuster deals are available while quantities last; no rain checks.

MEDIA CONTACTS:


Brian Hanover

Sarah Yansura

Sears Holdings

Euro RSCG Worldwide PR

847-286-6080

212-367-6804

Brian.Hanover@searshc.com

sarah.yansura@eurorscg.com



SOURCE Sears Holdings Corporation

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