The Sears Wish Book Catalog Kicks Off the Holiday Shopping Season

'Larger-Than-Life' Wish Book Catalog Unveiled in Times Square, New York City

It's time to shop! To kick off the return of the holiday shopping season and to commemorate the return of the Sears Wish Book™ Catalog, Sears, Roebuck and Co. will bring to life the pages of this beloved holiday tradition.

On November 19 and 20, from 9 a.m. to 4 p.m. in Times Square (Military Island, Broadway at 44th St.), New York City, people can experience first-hand the larger-than-life pages of this iconic catalog. Television personality -- and Sears' Master Wish Maker -- Ty Pennington will be on-site on November 19, welcoming shoppers and leading a team of "Wish Makers" who will be deployed throughout the city and five other markets to help bring the pages of the Wish Book Catalog to life.

"With the return of the beloved Wish Book, instead of just giving gifts this holiday season, we're making it possible for everyone to grant wishes in both big and small ways," said Richard Gerstein, senior vice president and chief marketing officer, Sears.

The November 19 event will be much more than a tribute to nostalgic memories of the Wish Book Catalog.

  --  Shoppers can preview featured holiday items at kiosks stationed next
      to the larger-than-life book.  The new Sears Wish Book Catalog
      features 188 pages of gifts for everyone, and the event will enable
      visitors to experience the latest products from major brands such as
      Panasonic, Kenmore and Craftsman.
  --  Shoppers can sign up to receive notification of "Wishing Hours" --
      specially announced times for limited-time-only deals throughout the
      season or to receive a catalog.
  --  Customers also will get a special glimpse back in time by viewing
      vintage Wish Book Catalogs.

Customers not able to attend the event with Ty Pennington in New York can access information about the Wish Book catalog at and about Wishing Hours and other exciting tools for holiday shopping at

Ty Pennington will be available for media interviews at the New York event from 11:30AM - 1:00PM, and again from 2:00PM - 3:00PM. He can discuss what America is wishing for this holiday season and the season's hottest shopping trends. If interested, please contact Taline Kundakji or Kirsten Whipple (information above).

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

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SOURCE: Sears, Roebuck and Co.

CONTACT: Kirsten Whipple of Sears Holdings, +1-847-286-3037; or Taline
Kundakji of Euro RSCG Worldwide PR, +1-212-367-6922, for Sears, Roebuck and

Web site:

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