Kmart, recognizing the growing trend in men's grooming merchandise, has launched a new proprietary line of electric razors for men with the brand name Torq™, which provide the quality and features of leading national brands at a better value.
The new line features three rotary razors and two foil razors. Each razor includes a free leather travel case, a cleaning brush, and an AC power cord. Additional features on select models include a free car adapter, LCD power indicators, and bonus personal groomer.
The products, which will be available year-round, will be introduced in Kmart stores in this month -- just in time for the holiday gift-giving season. The prices of the line range from $29.99 to $79.99 depending on the features provided.
"The new Torq line of products is a great example of how Kmart is providing our customers with unexpected quality and value," said Peter Whitsett, senior vice president, merchandising officer, Sears Holding Corporation.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at http://www.kmart.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/.
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