Sears Holdings Names Louis Ramery as Senior Vice President, Relationship Marketing

Sears Holdings Corporation (NASDAQ: SHLD) announced today that Louis Ramery will join the company as senior vice president, customer relationship marketing (CRM) for Sears and Kmart. Ramery comes to Sears Holdings from Digitas, where he led the firm's global Marketing Capability, its Loyalty and CRM practice and served as a Relationship Leader on key accounts.

Ramery, who will have overall responsibilities for developing and executing the Sears Holdings' relationship marketing strategies and programs, will report to Maureen McGuire, Sears Holdings' Chief Marketing Officer.

"Lou will be charged with helping to optimize our customers' experiences by developing and strengthening relationships between our brands and our customers, thereby enabling us to better understand and anticipate their unique needs and desires, and to develop innovative multi-channel programs providing relevant communications and solutions throughout their changing life stages," said McGuire.

Ramery has an extensive background in integrated marketing, CRM, and customer loyalty program development from both the client and agency services perspectives having worked and consulted on numerous loyalty programs.

Prior to his seven years with Digitas, Ramery served as executive vice president, marketing and planning for Brierley & Partners, a leading loyalty marketing agency, where he helped launch and was chief marketing officer for the Internet-based customer rewards program e-Rewards.

Before his client services career; Ramery served in various senior marketing and strategic planning corporate positions, including: vice president, marketing for PepsiCo Food Systems Worldwide and at Continental Airlines as regional vice president, Latin America; vice president, international marketing; and vice president, strategic business units. During his tenure at Continental, Lou was a key member of the executive team that engineered one of the airline industry's most successful corporate turnarounds. He additionally served as a member of the Board of Directors of the Travel Industry Association of America.

A graduate of Fordham University with a B.S. in Marketing, Ramery earned his M.B.A. from Golden Gate University in San Francisco.

  Ramery will join Sears Holdings on November 5th.

  About Sears Holdings Corporation:

Sears Holdings Corporation is the nation's fourth largest broadline retailer, with approximately $50 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The Company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at

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SOURCE: Sears Holdings Corporation

CONTACT: Sears Holdings Public Relations, +1-847-286-8371

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