The Wish Book Catalog is Back!

Sears Announces First Full-Line Holiday Catalog In 14 Years

The Sears Wish Book Catalog is making an all-new debut in October. Today the retailer announced the return of its famed Wish Book Catalog, complete with a fresh design and product selection aimed at today's busy shoppers.


Television personality -- and Sears' Master Wish Maker -- Ty Pennington, will unveil a larger-than-life Wish Book Catalog in New York's Times Square on November 19 to welcome this year's wish-granting season. "This is my favorite time of the year," says Pennington, "and this year is extra special because I love to grant wishes, and that is what the Wish Book Catalog is all about."

The 188-page catalog features a selection of gift ideas from all product categories at Sears, including toys, apparel, jewelry, appliances, tools and holiday items in a contemporary design and format that are tailored to today's lifestyles and shopping habits.

"We want to recreate the excitement everyone used to feel on the day the Wish Book Catalog arrived and inspire shoppers to grant the wishes of everyone on their lists," said Richard Gerstein, Senior Vice President and Sears' Chief Marketing Officer. "The wide assortment of products was carefully chosen to span all the possibilities of gift-giving that are available today -- innovative products, interesting designs, and festive attire."

The catalog complements other Sears channels by highlighting key items that are available in additional styles or colors online or in-store. It also features items that are "Ready in 5," which are products that can be ordered online and picked up at the store of the customer's choice less than 5 minutes after the customer arrives.

The front section of the catalog, which is designed to highlight innovative products and showcase the depth and breadth of the gift selection at Sears, includes gift ideas sorted by theme, such as "Gifts for the Do-it-yourselfer" or "The Inner Athlete." The back section of the book features toys and video games. The catalog also features an expanded assortment of catalog- and internet-exclusive products.

"We want our customers to remember that Sears has a great gift-giving solution for everyone on their lists," said Gerstein. "A Craftsman personalized wrench set for Dad, beautiful jewelry for your mother-in-law, a portable Weber grill for your college student, a Cheetah Girls jacket for your 8-year-old, stunning holiday place settings to inspire your own decorating ... The possibilities are endless!"

The 2007 Sears Wish Book Catalog will be available to customers during the first week of October. The new, smaller Wish Book Catalog will be distributed to fewer customers, and it is available online to encourage the use of less paper.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

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