Sears Launches Virtual Shopping Experience for Back-to-School

Interactive 'E-me' allows tweens to create, dress and rate avatars

Back-to-school shopping enters the virtual age with Sears' new E-Me shopping experience for tweens. The program is a partnership with and

After creating a personalized E-Me, or avatar, a site visitor can dress it in a wide selection of Sears apparel and shoes, and save the selections in his or her closet. By printing the E-Me and closet and bringing a copy into the store, parents will not only know which clothing items their children want, but they will receive a 10 percent discount on those items.

"The Sears E-Me is all about making back-to-school shopping easier for mom and a lot more fun for kids," said Paul Miller, senior vice president of direct commerce for Sears Holdings. "The site also shows moms and kids that Sears has great looks for back-to-school, from The Cheetah Girls exclusive line and colorful camo skorts to hot jean looks and hoodies."

Other elements of the site include an E-Me Fashion Show, where kids can submit their E-Me outfits to be rated by other site users, a variety of interactive backdrops allowing E-Mes to dance, flip burgers and more. An E-Me and closet can be saved from session to session and no personal information is requested from users.

Games and other interactive elements will be added to the site in future updates.

  To visit the site, go to

  About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

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