Sears KidVantage Program Offers Back-to-School Value for Moms

Wear-out Guarantee and 15 percent off next purchase with a $100 purchase

Holes in the knees of new jeans? A mom's dilemma is solved with the Wear-out Guarantee of the free Sears KidVantage program. If an article of children's clothing or shoes wears out before the child grows out of it, it is replaced at no charge.

Today Sears announced the return of its KidVantage Program, which had only been available in specific stores until this month.

"We're proud to stand behind the great quality of our children's apparel and shoes with the KidVantage Wear-out Guarantee," said Irv Neger, senior vice president, Sears apparel. "And we also want to help mom watch her budget year-round with the savings she can earn from the program."

In addition to the Wear-out Guarantee, with every purchase of $100 in children's apparel, KidVantage participants receive 15 percent off their next purchase. The program is free, and customers can sign up at any register.

"Sears KidVantage program for Back-to School is win-win for mom and the kids," said Neger. "She'll love the value, quality and savings, and they'll love the selection and style. Our children's section includes the exclusive Cheetah Girls collection, a wide variety of Levi's and other jeans, screen print tees and NFLĀ® merchandise, plus a great assortment of uniforms tailored to local school requirements."

Note: Lands' End and "Great Price" items are not eligible for the 15 percent discount.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

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SOURCE: Sears, Roebuck and Co

CONTACT: Colleen Cleary of Sears, +1-646-587-5206,

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