Kenmore PRO™ Suite of Appliances at New England Home Show

First 30,000 Visitors to Sears Booth Will Receive a Sears Reward Card Worth Up to $500

Attendees of the New England Home Show who visit the Sears booth, located in rows 100 and 200, will see demonstrations of the new Kenmore PRO suite of appliances by Chef Adam Bufano, and the first 30,000 visitors to the booth will receive a Sears Reward Card worth up to $500*.

The Kenmore PRO kitchen is the centerpiece of Sears' new 1,200 square foot consumer exhibit, located at the show, which takes place at the Seaport World Trade Center, 1 Seaport Lane.

  Show hours are:

  Saturdays (2/24 and 3/3)                11 a.m. - 9 p.m.
  Sundays (2/25 and 3/4)                  11 a.m. - 6 p.m.
  Mon. - Thurs. (2/26, 2/27, 2/28, 3/1)    4 p.m. - 9 p.m.
  Friday (3/2)                            11 a.m. - 9 p.m.

The Kenmore PRO line, a professional style suite of kitchen appliances for the home, is a first-of-its-kind offering from Sears. Kenmore PRO marks the brand's first foray into higher-end appliances and is positioned above the company's current Kenmore Elite line of kitchen appliances. "Who better than Kenmore -- America's leading appliance brand -- to adapt the most desirable qualities of professional kitchen appliances to perfectly suit home cooks at a price that is right?" said Tina Settecase, vice president and general manager of home appliances for Sears, Roebuck and Co.

New England Home Show/Add One

"Today's home cooks are sophisticated and demanding from both a culinary taste and design perspective. They want it all -- and Kenmore PRO delivers," explains Settecase. "The best news for consumers is that while the PRO line is comparable to top price-point brands in terms of style and performance, it also is priced to be attainable for the home gourmet. It's a terrific value. Consumers tell us that the features in the Kenmore PRO line inspire them to extend their cooking menu, be more creative and try more challenging dishes."

Taking inspiration from the professional kitchen, Kenmore PRO was designed with family-friendly function and ergonomic considerations in mind. Professional features like stainless steel construction, heavy duty knobs, premium cast handles and high-end analog gauges are balanced by consumer-friendly elements such as safety features, precision temperature controls, and full surface easy-clean grates.

"Kenmore PRO is about more than bringing the efficiency and look of professional kitchens into the home," explained Settecase. "It's about taking cues from their sleek style and adapting them for a dream kitchen that serves as the center of the home. More men are taking an interest in cooking and our consumer research shows that the PRO style appliances appeal to men as well as women. Ultimately, it's about the warmth, togetherness and memories that result from cooking with family and friends." Initial Kenmore PRO offerings give home gourmets the ability to cook, store and clean like professionals, but with all the comforts of home.

  New England Home Show/Add Two

  The Kenmore PRO line includes:

  -- 30" Wall Oven - Double (42003)                        $2,899.99
  -- 30" Wall Oven - Single (41003)                        $1,899.99

  -- 36" Slide-In Cooktop - Gas (30503)                    $1,899.99
  -- 36" Slide-In Cooktop - Electric (40503)               $1,699.99
  -- 36" Drop-In Cooktop - Gas (31013)                     $1,099.99
  -- 30" Drop-In Cooktop - Gas (31003)                     $999.99

  -- 30" Dual Fuel Range (79523)                           $3,999.99
  -- 36" Range Hood (51063)                                $1,359.99
  -- 30" Range Hood (51003)                                $1,249.99

  -- 30" Warming Drawer (48003)                            $899.99

  -- Professional Size Refrigerator/Freezer & Trim Kit     $3,999.99
     (refrigerator 44823; freezer 44833)
  -- Side by Side/Counter Depth Refrigerator (44333)       $2,999.99
  -- Side by Side/Standard Depth Refrigerator (55333)      $2,699.99

  -- 24" Dishwasher (13873)                                $1,399

Sears is also a leader in sales of ENERGY STAR appliances, and will offer consumers information on saving energy and money through the use of energy-efficient appliances. Two high-efficiency laundry products -- one top-load and one front-load -- also will be featured at the Sears booth. The Kenmore Elite Oasis high-efficiency washer offers best-in-class features -- cleaning and drying performance; capacity; energy; quiet operation; water efficiency; and style. The Oasis HE cleans better than any top-load washer on the market** and uses significantly less water and energy than conventional top-load washers. Oasis uses 47 percent less water than conventional top-load washers and 53 percent less energy. Oasis also has the largest capacity on the market -- an IEC equivalent canyon-sized, 4.5 cubic foot, stainless-steel drum that is 28 percent larger than a standard top loader and will efficiently clean 23 bath towels in a single load. This increased capacity could ultimately help reduce the number of laundry loads by up to 50 percent.

New England Home Show/Add Three

The innovative new Kenmore Elite Oasis washers and dryers are available at Sears now. Washer prices range from $799 to $1,099 and are available in four price levels. Model numbers: 2703x, 2704x, 2706x, 2707x, 2708x and 2709x. The Oasis HE is available in three exterior designer color options; White on white, Pacific Blue and Black Diamond.

The Kenmore Elite HE5t washer also will be on display in its stylish new Barolo designer color. "The HE5t offers simplicity and superior cleaning, but also helps to make the laundry room -- or any room where laundry is done -- more beautiful," said Settecase. "When Sears introduced its first bold designer colors in 2004, Sedona, Pacific Blue and Champagne captured consumers' imaginations. Now, we are freshening the color palette by retiring the former trendsetting hue, Sedona, and replacing it with the sophisticated and elegant Barolo color."

"Kenmore Elite has been a trendsetter in bringing color to the laundry room, so it's no surprise that their latest color -- Barolo -- is spot-on with home design and fashion trends," said Kristan Cunningham, host of HGTV's Design on a Dime. "Barolo communicates warmth and can seamlessly adapt to different seasons, palettes and styles. The color is both trend-right and classic, so it should appeal to many homeowners."

Simplicity, Efficiency

HE5t simplifies the laundry process by incorporating best-in-class features and greater efficiency. Designed to minimize laundry time with its king-size capacity, HE5t will clean 23 bath towels in a single load. The washer is 71 percent more water and energy efficient than traditional top-load washers and exceeds ENERGY STAR™ standards by 49 percent in water and 38 percent in energy, making it easy to save money -- and the environment -- with every laundry cycle.

The HE5t laundry series is available exclusively at Sears. The washer retails for $1499.99, the electric dryer retails at $1199.99, and the gas dryer is available for $1259.99.

  New England Home Show/Add Four

  Other Activities at the Sears Booth

Other reasons attendees of the New England Home Show should be sure to visit the Sears booth:

  -- Cooking demonstrations by Chef Adam Bufano, who has worked as pastry
     chef for Wolfgang Puck and was Sous Chef and restaurant manager for
     Rosebud Restaurants. Cooking demonstration times are:

     -- Saturday, March 3 (Noon, 2 p.m., 4 p.m. and 7 p.m.)

     -- Sunday, March 4 (11 a.m. and 1 p.m.)

  -- Design your dream kitchen with "My Virtual Kitchen", a tool found on that allows users to change appliances, kitchen cabinets and
     kitchen configurations to create the perfect look.

  -- Sears "Manage My Home", which helps homeowners manage home maintenance,
     receive tips to reduce or avoid repairs, get expert advice and view
     online design and planning tools.

  -- Sears and Kenmore branded giveaways, including pens, bottle opener key
     chains, and more.

*No purchase required, while supplies last, one per customer over the age of 18 (redeem the card at your local Sears store to determine the final value).

  **Among leading brands.

  About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at .

First Call Analyst:
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello of Sears, +1-847-286-9036, cell, +1-847-346-

Web site:

© Transform SR Brands, LLC