Kmart Helps Customers With New Year's Resolutions

New Day Your Way program to reward those who shape up and get healthy in 2007

The beginning of a new year means getting serious about those annual resolutions, and for many, that means slimming down. Kmart is helping customers with the "New Day, Your Way" program, a health, beauty and weight loss contest and advice laden website that rewards customers as they reach their optimum weights. Kmart customers who reach their weight loss goals are rewarded with free or discounted product offers.

Customers can visit to register for the New Day, Your Way program. The site offers helpful weight loss tips, beauty and fitness advice and products. In addition the site provides money saving coupon rewards for health and beauty products for those that reach their personal weight loss goals.

"Every year, folks make resolutions to lose weight and eat healthier and many do not always find the motivation to stick to their plans," said Bill Stewart, chief marketing officer, Kmart. "The 'New Day, Your Way' program does not mandate specific weight loss regimens, rather it encourages our customers to stay on track by providing rewards throughout their weight loss journeys. Moreover, Kmart stores and offer a wide variety of health, beauty and fitness products to help anyone trying to lose weight, get in shape and look good."

Customers in the following cities can visit to register for the New Day Your Way contest: Chicago, Cleveland, Detroit, East Brunswick, NJ, Honolulu, HI, Long Island, NY, Los Angeles, Miami, New York City, Philadelphia, Pittsburgh, San Francisco/Bay Area, San Juan, PR, Tampa, FL, Tamuning, Guam, Washington D.C., St. Louis, Virginia Beach and Salt Lake City.

To register for the contest, customers need to complete an online questionnaire and 50-word essay about their efforts to lose weight. Ten contestants in each of the markets listed above will be selected to participate in a 16-week weight loss competition. Contestants will receive free product rewards from Kmart as they reach their specified bi-weekly weight milestones. At the end of the 16-week program, one finalist in each of the 19 markets will be selected to receive a $100 Kmart gift card and be eligible for the grand prize. The grand prize winner will receive a $10,000 cash prize, a total beauty makeover in New York City, $1,000 Kmart Gift Card, a treadmill and a three-year membership to Bally's Total Fitness. Visit for complete rules.

Registration for the New Day, Your Way national program and contest opened this weekend. Sponsors of the 2007 New Day, Your Way program include: Bally's Total Fitness, Slimfast/Unilever, Bell Fitness, Hanes, ICON Health & Fitness, Johnson & Johnson, Loreal, Procter & Gamble, Maybelline, Hamilton Beach, American Diabetes Association and Vanity Fair. Complete details can be found at and .

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at or the Sears Holdings Corporation website at .

First Call Analyst:
FCMN Contact:


CONTACT: Colleen Cleary, +1-212-546-2463, or Alison Kmiotek,
+1-212-546-1425, both for Kmart

Web site:

© Transform SR Brands, LLC