Attendees of the Portland Home and Garden Show will get a special preview of the Kenmore PRO suite of appliances that are landing in Sears stores nationwide later this fall. The Kenmore PRO kitchen is the centerpiece of Sears' new 1200 square foot consumer exhibit, located at booth #246 at the Portland Expo Center, 2060 North Marine Drive during the home show.
The Kenmore PRO line, a professional style suite of kitchen appliances for the home, is a first-of-its-kind offering from Sears. Kenmore PRO marks the brand's first foray into high-end appliances and is positioned above the company's current Kenmore Elite line. "Who better than Kenmore -- America's leading appliance brand -- to adapt the most desirable qualities of professional kitchen appliances to perfectly suit home cooks at a price that is right?" said Tina Settecase, vice president and general manager of home appliances for Sears, Roebuck and Co.
"Today's home cooks are sophisticated and demanding from both a culinary taste and design perspective. They want it all -- and Kenmore PRO delivers," explains Settecase. "The best news for consumers is that while the PRO line is comparable to top price-point brands in terms of style and performance, it also is priced to be attainable for the home gourmet. It's a terrific value. Consumers tell us that the features in the Kenmore PRO line inspire them to extend their cooking menu, be more creative and try more challenging dishes."
Taking inspiration from the professional kitchen, Kenmore PRO was designed with family-friendly function and ergonomic considerations in mind. Professional features like stainless steel construction, heavy duty knobs, premium cast handles and high-end analog gauges are balanced by consumer- friendly elements such as safety features, precision temperature controls, and full surface easy-clean grates.
"Kenmore PRO is about more than bringing the efficiency and look of professional kitchens into the home," explains Settecase. "It's about taking cues from their sleek style and adapting them for a dream kitchen that serves as the center of the home. More men are taking an interest in cooking, and our consumer research shows that the PRO style appliances appeal to men as well as women. Ultimately, it's about the warmth, togetherness and memories that result from cooking with family and friends." Initial Kenmore PRO offerings give home gourmets the ability to cook, store and clean like professionals, but with all the comforts of home. The line includes:
-- 30" Wall Oven - Double (42003) $2,899.99 -- 30" Wall Oven - Single (41003) $1,899.99 -- 36" Slide-In Cooktop - Gas (30503) $1,899.99 -- 36" Slide-In Cooktop - Electric (40503) $1,699.99 -- 36" Drop-In Cooktop - Gas (31013) $1,099.99 -- 30" Drop-In Cooktop - Gas (31003) $999.99 -- 30" Dual Fuel Range (79523) $3,999.99 -- 36" Range Hood (51063) $1,359.99 -- 30" Range Hood (51003) $1,249.99 -- 30" Warming Drawer (48003) $899.99 -- Professional Size Refrigerator/Freezer & Trim Kit $3,999.99 (refrigerator 44823; freezer 44833) -- Side by Side/Counter Depth Refrigerator (44333) $2,999.99 -- Side by Side/Standard Depth Refrigerator (55333) $2,699.99 -- 24" Dishwasher (13873) $1,399
Sears is also a leader in sales of ENERGY STAR appliances, and will offer consumers information on saving energy and money through the use of energy- efficient appliances. The Kenmore Elite Oasis high-efficiency washer and dryer will be demonstrated at the booth. Oasis HE revolutionizes the top-load washer and offers best-in-class features -- cleaning and drying performance; capacity; energy; quiet operation; water efficiency; and style. The Oasis HE cleans better than any washer on the market* and uses significantly less water and energy than conventional top-load washers. Oasis uses 47 percent less water than conventional top-load washers and 53 percent less energy. Oasis also has the largest capacity on the market -- an IEC equivalent canyon-sized, 4.5 cubic foot, stainless-steel drum that is 28 percent larger than a standard top loader and will efficiently clean 23 bath towels in a single load. This increased capacity could ultimately help reduce the number of laundry loads by up to 50 percent.
The innovative new Kenmore Elite Oasis washers and dryers are available at Sears now. Washer prices range from $799 to $1,099 and are available in four price levels. Model numbers: 2703x, 2704x, 2706x, 2707x, 2708x and 2709x. The Oasis HE is available in three exterior designer color options; White on white, Pacific Blue and Black Diamond. For more information visit http://www.sears.com/ .
Other Activities at the Sears Booth
Other reasons attendees of the Portland Home Show should be sure to visit the Sears booth:
-- Cooking demonstrations by Caprial and John's Kitchen, Oct. 6 and Oct. 7 at 11 a.m. and 2 p.m. at Sears booth #246. -- Visitors to the booth will receive a Sears Reward Card worth up to $500. No purchase required, while supplies last, one per customer over the age of 18 (redeem the card at your local Sears store to determine the final value). -- Design your dream kitchen with "My Virtual Kitchen," a tool found on sears.com that allows users to change appliances, kitchen cabinets and kitchen configurations to create the perfect look. *Among leading U.S. brands. About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/ .
First Call Analyst:
SOURCE: Sears, Roebuck and Co.
CONTACT: Larry Costello of Sears, +1-847-286-9036, or +1-847-346-4514
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