New Kenmore Elite® Dishwashers with UltraWash® System Clean Better Than any Dishwasher on the Market*

Unsung Hero of the Kitchen Moves Into the Spotlight with Style and Innovation

International Builders Show -- When it comes to kitchen appliances, the dishwasher has long taken a backseat to the stove and refrigerator when homeowners look to add innovation and style to their kitchens. Today however, the dishwasher has stepped into the spotlight, and Kenmore Elite has combined superior cleaning performance, innovation, revolutionary features and sleek styling to allow homeowners to confidently show-off one of the busiest appliances in the home. In fact, Kenmore Elite dishwashers with UltraWash® system, clean better than any dishwasher on the market.*

TurboZone with Rotating Spray Jets™

Consumers rank baked-on cleaning performance as the #1 unmet need in all home appliances(i). Kenmore took this concern to heart and all Kenmore Elite dishwashers now feature revolutionary TurboZone cleaning technology with Rotating Spray Jets, which offers an updated and even more powerful cleaning system using 24 rotating spray jets that blast away baked-on, tough-to-clean messes no matter the size or shape of the dish. Every corner of a baked-on dish is cleaned with the TurboZone Rotating Spray Jets while the rest of the load is gently washed because intensified cleaning action is only provided in the TurboZone area. In addition, loading space is used more efficiently in a TurboZone dishwasher because tough-to-clean items do not have to be washed face down.

"We recognize that homeowners want a dishwasher that takes the work out of doing the dishes; offers first-rate water and energy savings and adds a stylish dimension to their kitchens," said Tina Settecase, vice president and general manager of home appliances at Sears, Roebuck and Co. "Because only 60 percent of American households have a dishwasher, now is a terrific opportunity for consumers to find value, performance, style and energy efficiency at Sears."

SmartWash with Optical Soil Sensor™

At a time when energy and water savings are more important than ever, Kenmore Elite dishwashers offer SmartWash technology that optimizes water and energy use, and in turn, ensures the cleanest dishes come out of every wash cycle. Using optical soil sensors that gauge dirt particles in the water, SmartWash calculates the correct amount of water, time and energy for every load, meaning less wasted energy and water.

Innovative Design -- Revolutionary Features

In addition to delivering sensationally clean dishes, Kenmore Elite challenged designers to deliver bold, design through innovation. And the result is evident in new SmartTouch™ controls, a revolutionary feature unique to Kenmore Elite that allows you to select a cleaning cycle with just a touch, eliminating buttons.

"The SmartTouch feature offers seamless controls with the touch of a finger," said Settecase. "SmartTouch adds high-tech and high-style to any kitchen, creating a sophisticated and modern setting that will make your kitchen and your dishes look better than ever."

  Other features include:
  --  Fast Wash option cleans dishes in just 30 minutes, making Kenmore
      Elite dishwashers perfect for the busy household.  You can eat dessert
      on the same dishes you used for your salad.
  --  GiantTub™ creates more room for larger loads.
  --  UltraWash® dishwashing system provides superior wash performance.
  --  QuietGuard® technology makes select Kenmore Elite dishwashers the
      quietest UltraWash dishwashers available.
  --  Nylon racks protect dishes against chips and scratches and the upper
      rack can be raised or lowered with the simple flick of a switch,
      allowing for tall or odd-sized dishes.

  Final Rinse

Kenmore Elite dishwashers are available at Sears stores nationwide. Kenmore Elite dishwashers with TurboZone with Rotating Spray Jets and SmartTouch will be available at Sears stores and on beginning in April 2006. Prices range from $749.99 to $1,149.99. Model numbers: 1375X, 1376X, 1377X, 1378X and 1379X. Most models are available in four exterior color options; white, bisque, black, and stainless steel. For more information visit .

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at .

* Among leading brand dishwashers

(i) Smith-Dahmer and Associates dishwasher needs assessment Sept. 2000.

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, +1-847-286-9036, , or Alex
Abraham, +1-312-616-2361, , both for Sears, Roebuck and Co.

Web site:

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