Sears Roebuck Promotes Joan Chow to Senior Vice President and Chief Marketing Officer

Sears Roebuck and Co., a wholly-owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), today announced the promotion of Joan Chow, 44, to senior vice president and chief marketing officer for Sears Retail, effective immediately. In her new position, Chow is responsible for the strategic integration of Sears Roebuck's marketing and customer relationship management efforts. She reports to Luis Padilla, president of merchandising and marketing for Sears Retail. Most recently, Chow served as vice president, marketing services.

"Joan is a seasoned marketing executive who will continue to drive the growth and increased customer relevance of Sears and its core brands," Padilla said. "She's a proven leader who will provide heightened focus on Sears' differentiating strengths and businesses."

Since joining Sears in 1998, Chow has held various marketing roles in Sears' Home Services, including director of customer relationship marketing, director of business marketing, and vice president of marketing. In April 2004, she was named a vice president in the company's corporate marketing organization and assumed additional responsibilities for multicultural marketing. In April 2005, she added responsibility for Marketing Services.

Prior to joining Sears, Chow was vice president, software product management at Information Resources, Inc., a marketing information and analytics company. Previously she served as product director with Johnson & Johnson.

Chow earned her Bachelor's degree from Cornell University and an MBA from the Wharton School of the University of Pennsylvania.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at .

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's third largest broadline retailer, with approximately $55 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada.

SOURCE: Sears Roebuck and Co.

CONTACT: News Media Contact, Sears Holdings Public Relations,

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