Sears Adds Appliances to Hardware Stores in Seven States

27 Stores Bring Top Appliance Brands Closer to Customers

On Sunday, Sears, Roebuck and Co. will celebrate the opening of appliance departments and the addition of the nation's top appliance brands in 27 Sears Hardware stores in seven states. Sears now sells appliances in 115 Appliances and Hardware stores nationwide.

During grand opening week, consumers can enter a drawing for a chance to win over $5,000 in prizes: the grand prize, $1,100 Whirlpool laundry package, includes a washer, dryer and year's supply of detergent; first prize, $1,000 Kenmore kitchen package, includes a dishwasher, refrigerator and gas range; second prize, $1,000 Sears gift card; and third prize, $500 Sears gift card (four winners). The sweepstakes* runs from April 17 to April 24, 2005.

Sears Appliances and Hardware stores sell products in four core businesses: Appliances, Lawn and Garden, Paint and Tools, in addition to a robust Hardware offering. Consumers can select from up to 260 appliance models, including up to 50 models that can be bought and taken home the same day.

Major appliances sold at the stores include: Countertop microwaves, over-the-range microwaves, ranges, dishwashers, freezers, refrigerators, washers and dryers. Sears also has increased its offering of Energy StarĀ® qualified appliances and is displaying appliances by brand in a "good," "better," "best" floor layout in the stores.

  The addition of appliances is not the only change at these 27 stores.
  Other changes include:

  --  Permanent displays of patio furniture and grills;
  --  A new convenient floor layout which improves product visibility and
      enhanced lighting levels; and
  --  A new assortment of hardware merchandise for the "do-it-yourselfer".

"Sears is the leading retailer of appliances with double the market share of our closest competitor. This format gives us the ability to extend our great appliance offering in a new way, right in our customers' neighborhoods," said Mark Flowers, vice president and general merchandise manager of Sears Hardware.

Only Sears sells the top six appliance brands, including: Amana, Frigidaire, G.E., Maytag, Whirlpool and the nation's leading appliance brand -- Kenmore and Kenmore Elite.

   Sears Hardware Stores Opening Appliance Departments on April 17, 2005

   Bristol              1235 Farmington Ave. Rte. 6 (Rte. 6 across from
                         Shoprite)Route 12 and Route 176

   Elk Grove Village    110 E. Biesterfield Rd.
   Wauconda             620 Liberty St. (Rte. 12 and Rte 176)

   Canton               42053 Ford Rd. (Ford R. between Haggarty and Lilly)
   Harrison Township    25990 Crocker (East of I-94 at Metro Parkway and
   Westland             29299 Ann Arbor Trail (SE corner of Middlebelt and
                         Ann Arbor Trail)

   New York
   Amsterdam            101 Towne Sq. Rte. 30
   Lockport             5847 S. Transit (Tops Plaza)
   Oneida               1032 Oneida Plaza Dr. (Rte 5 and 365A)
   Rome                 5799 Rome-Taberg Rd. (2 blocks west of Rte. 46 and
                         Erie Blvd.)
   Rotterdam            2232 Rte. 7 and Watt St.
   Tonawanda            1764 Sheridan Dr. (Sheridan Dr. and Delaware Rd.)
   Westvale             2214 W. Gennesse St. (Westvale Plaza)

   Columbus             90 Graceland Blvd. (Graceland and N. High St.)
   Delaware             1710 Columbus Pike (Between Hull and Hawthorne
   Grove City           4026 McDowell Rd. (McDowell and Stringtown Rd.)
   Pickerington         1075 Hill Rd. North (Hill Rd. North and Refugee Rd.)
   Troy                 1893 W. Main St. (W. Main St. and Experiment Farm

   Reading              20 Shelbourne Rd. (Shelbourne Square Shopping

   Clearlake            2422A Bay Area Blvd. (Bay Area Blvd. and Moonrock
   Houston              4415 FM 1960 West (FM 1960 and Veterans Memorial
   Houston              9425 Jones Rd. (Jones Rd. and West Rd.)
   Houston              8475 Hwy 6 North (Hwy 6 North and West Rd.)
   Katy                 649 S. Mason Rd. (Mason Rd and Kingsland Blvd.)
   Kingwood             1387 Kingwood Dr. (Kingwood Dr. and Chestnut Ridge
   Spring               4690 Louetta (Louetta and Kuykendahl St.)
   Sugarland            4550 Hwy 6 South (Hwy 6 South and Dulles St.)

*Sweepstakes rules: No purchase necessary. Must be a legal U.S. resident, age 18 and over. Void where prohibited. Offical rules posted in participating Sears Appliances and Hardware stores.

Sears, Roebuck and Co. operates more than 160 "Sears Hardware" stores nationwide. The first Sears Appliances and Hardware store opened in Batavia, Ill. in March, 2003. Sears, Roebuck and Co. opened its first Sears Hardware store in 1983, debuted the larger 20,000-sq. ft. store format in 1995 and introduced 55,000-sq. ft. Sears Hardware stores in 2000. Sears also operates 82 "Orchard Supply Hardware" (OSH) stores in California.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at .

SOURCE: Sears, Roebuck and Co.

CONTACT: Lauren Jiles-Johnson, Sears PR, +1-847-286-0123, or , or Larry Costello, Sears PR, +1-847-286-9036, or , both of Sears, Roebuck and Co.

Web site:

© Transform SR Brands, LLC