Sears to Introduce Exclusive New Bedding, Bath and Tabletop Line Designed by TV Star Ty Pennington

Fresh, Casual Looks of Ty Pennington Style™ to Help Consumers Enliven Their Homes Affordably, Beginning April 18

Sears, Roebuck and Co. today announced it will debut Ty Pennington Style, the newest addition to the Sears family of brands, in Sears stores nationwide April 18. The exclusive new line of home products from Ty Pennington, design team leader on the smash ABC hit "Extreme Makeover: Home Edition," adds to the exciting selection of brands at Sears for anyone seeking a fresh new look at home.

(Photo: )

Ty Pennington Style's seven coordinated collections are created from a tightly focused range of color, each with a distinct point of view, such as the hot oranges and peppery reds of the Caliente Stripe collection. The line features bedding sets and accessories, such as rugs, pillows, bed skirts and valences; bath accessories, including towels, bath rugs and shower curtains; home accents, including vases, lamps and candleholders; and tabletop accents such as flatware, dishes and placemats. The coordinating paint palette of 32 colors that inspired the designs also will be available only at Sears.

Pennington, known for his intuitive feel for how people want to live today, said, "Designing for Sears is very cool because they understand the desire today's families have to create modern, casual living spaces. These new furnishings and accessories are easy on the eyes and easy to care for, celebrating Sears as the good life partner for affordable style."

According to a 2005 survey commissioned by Sears, nearly two-thirds of all respondents said they would remodel their bedrooms if they could do it for under $500. Ty Pennington Style makes this possible, offering complete bedding sets priced at $120 to $200; accent pillows for under $25; and home accents starting at $6. Each collection uses colors, patterns and textures -- but with a twist that lends them a fresh new look and feel. Whether it's a quirky combination of "tandoori" and "tangelo" or "baja" and "tortuga teal," unusual microsuede with barrato stitching, or embossed-leather-look dinnerware, all of Pennington's designs are cool yet casual, unique yet practical.

"The debut of Ty Pennington Style represents an important part of Sears' home fashions strategy to broaden our product selection to solidify the company's position as the retailer of choice for families and their homes," said Steve Ryman, Sears vice president, home brands. "By the end of 2005, we expect the brand to be Sears' third largest private label home fashions brand. The new line capitalizes on Ty's recognized strength as a designer -- his knack for using design to enrich the lifestyles of today's families -- to give customers the fresh yet functional home products they want."

Three of the Ty Pennington Style collections, Bali Hai, Caliente Stripe and Lemongrass, will be available exclusively at Sears full-line stores nationwide. The remaining collections, Red Dragon, Chocolatte, Plum Crazy, and Luscious Lava, will be available at select Sears stores and on .

About Ty Pennington

Ty Pennington brings a lifetime of design experience to his role as a lifestyle expert and design guru for Sears. He learned woodworking early in life, then earned his undergraduate degree in graphic design from the Art Institute of Atlanta while working as a carpenter. A set designer on the film "Leaving Las Vegas," Ty became famous as the designer and carpenter on The Learning Channel's hit "Trading Spaces." Prior to teaming with Sears, he was owner and designer of his own online furniture company. Ty is the design team leader on ABC's smash hit "Extreme Makeover: Home Edition."

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation, is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs.

Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at .

Forward-Looking Statements

This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results. Such statements are based upon the current beliefs and expectations of management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: the ability to successfully introduce the Ty Pennington Style brand into the Sears stores; competitive conditions in retail and related services industries; changes in consumer confidence, tastes, preferences and spending; the availability and level of consumer debt; trade restrictions, tariffs, and other factors potentially affecting the ability to find qualified vendors and access products in an efficient manner; the ability to successfully implement initiatives to improve inventory management capabilities; social and political conditions such as war, political unrest and terrorism or natural disasters; the impact of seasonal buying patterns, which are difficult to forecast with certainty; and general economic conditions and normal business uncertainty. These forward- looking statements speak only as of the time first made, and no undertaking has been made to update or revise them as more information becomes available.

Photo: NewsCom:
AP Archive:
PRN Photo Desk,

SOURCE: Sears, Roebuck and Co.

CONTACT: Corinne Gudovic of Sears, +1-847-286-3226, ,
or Lisa Gibbons of Sears, +1-847-286-5506, , or Daniel Cohn
of Edelman, +1-312-240-2648,

Web site:

© Transform SR Brands, LLC