Sears Adds Personalization to Gift Cards

Gift Cards Now Double as Picture Frames

Just in time for holiday shopping, Sears (NYSE: S) today announced its newest and most personal gift card design for the season ... a gift card that doubles as a picture frame.

Sears' exclusive gift card design is capitalizing on the 74.3 percent of consumers who will purchase a gift card during the holidays this year, according to a National Retail Federation survey, by launching a photo frame design that encourages personalization. Consumers can customize the card by inserting a family portrait or a picture of the gift intended for the recipient.

"Sears continues to be a leader in the growing gift card industry by offering more innovative alternatives to the standard gift card," said Bill Kiss, vice president and general manager Sears Promotions, LLC. "The Sears photo frame, in addition to other novelty designs for the holidays, offers customers a more personal option for this great gift."

Sears gift cards can be purchased in increments of $5-$500 and can be redeemed at all Sears store locations, which carry brands including Die Hard, Kenmore, Lands' End and Craftsman. There are no fees or expiration dates.

About Sears

Sears, Roebuck and Co. is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears also offers a variety of merchandise and services through,, and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands' End brands together -- among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million service calls made annually.

SOURCE: Sears, Roebuck and Co.

CONTACT: Rochelle Mangold, +1-847-286-2081, or Chris Brathwaite,
+1-847-286-4681, both of Sears, Roebuck and Co.

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