OSH Now Selling Appliances in Four Stores

Test Brings Top Appliance Brands to OSH Customers

OSH (Orchard Supply Hardware), a subsidiary of Sears, Roebuck and Co. (NYSE: S), is now selling the nation's top six major appliance brands at four stores:

  --  Fremont - 5130 Mowry Ave, Fremont
  --  East Modesto - 1800 Oakdale Rd. Suite A, Modesto
  --  Burbank - 641 N. Victory Blvd., Burbank
  --  Long Beach - 4480 Atlantic Ave., Long Beach

These four OSH stores now sell the top six appliance brands: Amana, GE, Frigidaire, Kenmore, Maytag and Whirlpool. The four OSH stores offer access to 3,000 appliance models, including many models that can be purchased and taken home the same day. Major appliances sold at the OSH stores include: Refrigerators, washing machines, dryers, dishwashers, freezers, countertop microwaves, over-the-range microwaves and washers.

"Our ability to leverage Sears and immediately offer a best-in-class appliance department and infrastructure to our customers complements our broad selection of top brands, legendary customer service and convenient shopping experience," said Rob Lynch, General Manager of OSH.

"Sears is the nation's leading retailer of appliances, with more than double the market share of our next closest competitor," said Beryl Buley, senior vice president and general manager of home stores for Sears, Roebuck and Co. "Sales of appliances at our Sears Hardware stores have exceeded our expectations and offering appliances through our OSH format is a natural extension. We think this adds convenience for our customers who may not live near a Sears full-line store and is consistent with Sears' plans to grow through off-mall and specialty locations." Initial feedback and results from the four pilot stores indicate major appliances are a good fit with OSH customers as well.

OSH continues to offer its deep selection in core merchandise categories: Hardware; tools and accessories; electrical; housewares; plumbing; paint and paint-related products; patio, yard, garden and nursery products as well as outdoor storage. This holiday season, OSH also will offer an expanded Christmas holiday trim shop; an enhanced tool gift assortment; new gift categories like home electronics and indoor game tables; and a cut Christmas tree lot in every store.

About OSH

Orchard Supply Hardware operates 82 stores in California. Its vision is to be the best at helping customers maintain, repair and improve their homes; its mission is to put customers first by providing the best customer service, most complete selection and highest in-stock level at the right price through friendly, motivated and knowledgeable people at the most convenient stores.

About Sears

Sears, Roebuck and Co. is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands' End brands together -- among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million service calls made annually.

SOURCE: Sears, Roebuck and Co.

CONTACT: Media Contact, Larry Costello, +1-847-286-9036, or
lcoste5@sears.com , or Marlene Tsareff, +1-317-769-7600, both of Sears,
Roebuck and Co.

Web site: http://www.sears.com/

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