Sears Names Experienced Retailer to Lead The Great Indoors

Sears, Roebuck and Co. (NYSE: S) has named Catherine David to the post of vice president and general manager of The Great Indoors. She will be responsible for merchandising, marketing and operations. David replaces Jeff Jones, who was promoted to executive vice president of merchandising operations for Sears in April of 2004.

David has held senior leadership roles at Target Corporation, where her responsibilities during her 12-year tenure included oversight of the customer direct business, merchandise planning, buying and marketing. Most recently, she served as president of Newell-Rubbermaid's Burnes Group, the world's largest supplier of photo frames and related products.

David will report to Beryl Buley, Sears' senior vice president and general merchandise manager of home stores.

"Catherine is a proven leader and her drive and experience will be invaluable in leading The Great Indoors at this important stage," Buley said.

In August of 2003, The Great Indoors announced a refinement of its business strategy to establish a profitable operating model built on the stores' exceptional customer appeal.

"I am pleased that we are ahead of schedule in working through our strategic redefinition," said Buley. "And I look forward to Catherine's contributions in helping us maximize the potential of The Great Indoors."

About The Great Indoors

The Great Indoors is the premier idea and solution resource for America's interior decorating and home remodeling needs. Through each of its easy-to-navigate stores, The Great Indoors showcases more than 80,000 products, as well as a selection of more than 700,000 special order items. The Great Indoors is part of the Retail and Related Services business segment of Sears, Roebuck and Co., a broadline retailer with annual revenues in excess of $41 billion.

SOURCE: Sears, Roebuck and Co.

CONTACT: Kathleen Connolly of Sears, Roebuck and Co., +1-847-286-4644,

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