One of the World's Lightest MPEG-4 Camcorder/Digital Camera Now Available At Sears in Time for the Holidays

Completely Tapeless, It Records Onto a Tiny Memory Card for Fast Transfer To PCs

Schlepping both video and still cameras to holiday gatherings will soon be a thing of the past! The must-have gift of the 2003 holiday season has just landed in Sears stores nationwide -- it's Fisher's tiny new FVD-C1 Pocket CameraCorderâ„¢, the sleekest, most compact MPEG-4 camcorder and digital camera yet. It's capable of superb, DVD-like video recording with CD-like audio quality as well as high-resolution, 3.2 megapixel still images. About the size of a wallet, the Fisher FVD-C1 slips easily into a pocket or purse, making it a natural take-along for parties, sporting events, vacations, outings ... all of life's special moments.

The Fisher FVD-C1 CameraCorder has a suggested retail price of $899.99. It is now available exclusively at Sears stores nationwide and at, in time for the holiday shopping season, where consumers can feel its feather-like weight and see how it transitions easily from recording video to still digital photos. Sears' knowledgeable sales associates can help consumers find the product that best fits their needs.

At just 5.4 ounces(1), the Fisher CameraCorder is one of the world's lightest, with memory card storage(2). It incorporates advanced MPEG-4 digital recording and a proprietary, state-of-the-art MPEG-4 chip for richly detailed images and sound.

Storage is completely "tapeless," and comes in the form of an included, postage stamp-size 512 megabyte SD memory card, which lets users record up to 30 minutes of full-motion video at an industry standard 30-frames-per-second (VGA-size: 640x480). In still mode, the 512MB card can store up to 491 images (2048x1536), more than enough for crisp, sharp 11" x 14" color prints. And, unlike ordinary camcorders, users -- while recording in video mode -- can simultaneously capture still images with a simple shutter press.

Since the CameraCorder records both video and still images as individual digital files, it's fast and easy to transfer them to a PC or Mac for playback or sharing with friends and family via e-mail attachments. The CameraCorder comes with a Multifunction Docking Station that connects to a computer via an included high-speed USB 2.0 connection cable. The Docking Station can be used as a battery charger or as an AC power source during playback. It can also be used to easily connect the CameraCorder to a TV or PC for convenient, instant playback of recently shot videos and images. A handy, ultra-thin infrared remote control is included for simplified menu browsing and playback.

The CameraCorder also comes equipped with a sophisticated editing software package that includes the world's first stabilizing software for the PC that reduces the effects of a shaking camera hand.

Sears, Roebuck and Co. (NYSE: S) is a broadline retailer with significant services businesses. In 2002, the company's revenue was more than $41 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web sites, and, and a variety of specialty catalogs.

   (1) CameraCorder only; without battery or SD memory card.
   (2) Consumer use digital video camera category, with better than VGA
       camcorder resolution (as of 10/1/03).

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, +1-847-286-9036, or Lauren Jiles-Johnson,
+1-847-286-0123, both of Sears, Roebuck and Co.

Web site:

© Transform SR Brands, LLC