Sears Relaunches With Faster Navigation Tools and Expanded Product Information

'Buy Online. Pick-Up in Store' Continues as Popular Feature

Consumers can now find more of the good life at, the Web site of one of America's most popular clicks-and-bricks retailers. Sears, Roebuck and Co. (NYSE: S) today launched its redesigned Web site with easier navigation and expanded product information, while retaining the popular "Buy Online. Pick-Up in Store" customer option.

" is now faster, easier to navigate and provides access to more product information than ever before," said Bill Bass, vice president and general manager, Sears Customer Direct. "Today's consumer wants the freedom to shop retailers in a variety of ways -- in the store, online, over the telephone, or through the mail. Sears provides customers with all of these options, and the new is another way we are increasing the convenience of shopping at Sears."

Utilizing customer feedback, the site has been redesigned to accommodate the needs of different categories of online visitors. Better organized product information enables mission-oriented shoppers to zero in on their selection in fewer clicks than before, while side and top navigation bars and visually oriented browsing tools aid consumers who are browsing through the site or doing research prior to making a major purchase.

The architecture of the new site will also support the addition of apparel as an online category on Sears has announced plans to add apparel by the end of 2004.

Sears will continue to offer customers the option of picking up their online purchases at their local Sears store, saving them time and, potentially, money. Thousands of products on are available with this option. Approximately 40 percent of purchases are picked up at a local Sears store.

With approximately 3,500 models of appliances online, is a primary destination for appliance shoppers. In addition to being the market leader in online appliance sales, the company estimates that as many as one in five appliance purchases made in a Sears store are influenced by online research at is also the leader in online sales of tools, treadmills, and lawn and garden equipment. is a source for the wide range of products and services available from Sears. In addition to researching and buying products, customers can schedule service calls, order replacement parts, access Sears' gift registry or manage their Sears credit account. Sears also has kiosks in the appliance sections of its major stores for customers to access

About Sears

Sears, Roebuck and Co. is a broadline retailer with significant service and credit businesses. In 2002, the company's revenue was $41.4 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web sites, and, and a variety of specialty catalogs.

SOURCE: Sears, Roebuck and Co.

CONTACT: William B. Masterson of Sears, +1-847-286-2304

Web site:

© Transform SR Brands, LLC