Sears American Dream Campaign Partners With United Way to Help Tornado Victims

The Sears American Dream Campaign (SADC) is partnering with United Way of America and United Way organizations in the communities of Springfield, Joplin and Kansas City, Missouri as well as Jackson, Tennessee to aid families impacted by recent tornadoes. SADC will contribute a total of $20,000 to United Ways in these four cities to assist United Way of America's Crisis Response Team in their efforts to support tornado victims.

Additionally, SADC will contribute $40,000 in Sears Gift Cards -- $10,000 to each of the four United Ways. The United Way in each of these cities will allocate the Sears Gift Cards to families most in need. Impacted families can use the gift cards at Sears stores, including Sears Dealer Stores, to purchase items needed to outfit their homes and families and rebuild their American dream.

Families will be identified by United Way through its Long Term Recovery Program designed to help affected families develop recovery plans and access adequate assistance for recovery.

The Sears American Dream Campaign is a $100 million community commitment to help millions of Americans overcome the barriers to home ownership and provide products and services that outfit and maintain homes and families.

Sears, Roebuck and Co. (NYSE: S) is a broadline retailer with significant service and credit businesses. In 2002, the company's revenue was more than $41 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web sites, and, and a variety of specialty catalogs.

United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community across America. The United Way movement includes approximately 1,400 community-based United Way organizations. Each is independent, separately incorporated, and governed by local volunteers. For more United Way information visit .

SOURCE: Sears, Roebuck and Co.

CONTACT: Media, Linda Brown Blakley of Sears, Roebuck and Co.,
+1-847-286-8862, or Philip Jones of United Way, +1-703-683-7871

Web site:

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