Sears Teams Up With Samsung's Four Seasons of Hope

Consumer Donations at Sears Stores to Benefit The Boomer Esiason Foundation and Cystic Fibrosis

Sears, Roebuck and Co. has joined a team fighting to find a cure for cystic fibrosis.

In partnership with Samsung's Four Seasons of Hope, a charity benefiting children and families, Sears has launched a major promotion that will support the search for a cure for cystic fibrosis. From October 1 through November 30, 2002 Samsung will make a donation to the Boomer Esiason Foundation for every Samsung TV purchased at a Sears store.

The Sears effort is one leg of Samsung's Four Season's of Hope, a year-round national goodwill program that brings together four of the world's greatest sports legends -- golf's Arnold Palmer, football's Boomer Esiason, baseball's Joe Torre and basketball's Magic Johnson -- for a unique, retail program that aims to improve the quality of life for children and their families who face major challenges.

The Boomer Esiason Foundation to Benefit Cystic Fibrosis was created by Boomer Esiason and his wife in 1993 after their son was diagnosed with cystic fibrosis. The foundation works to raise money to find a cure for the genetic disease. To date, more than $12 million has been raised for the cause. Samsung and Sears will donate money to the foundation during Super Bowl week in January 2003.

"Samsung is honored to be teamed with such a valued partner as Sears to support the important work to that is being done by the Boomer Esiason Foundation in the effort the find a cure for Cystic Fibrosis," said Peter Weedfald, vice president, strategic marketing & new media, Samsung Electronics America, Inc. "This is a true partnership at the highest level with companies working together to help their communities and a good cause."

"Sears has a long tradition of supporting organizations related to the home and family and we're very pleased to work with one of our best business partners on such a worthy cause. I applaud Samsung for establishing the Four Seasons of Hope," said Ray Brown, vice president, consumer electronics for Sears. "And Boomer Esiason deserves a huge amount of credit for his untiring efforts to help find a cure for cystic fibrosis. We're proud to be associated with this cause."

In addition to establishing the in-store promotion with Samsung's Four Seasons of Hope, Sears today presented the Boomer Esiason Foundation with a check for $10,000 to help find a cure for cystic fibrosis.

For more information about Samsung's Four Seasons of Hope, please visit our website at .

About Sears

Sears, Roebuck and Co. is a broadline retailer with significant service and credit businesses. In 2001, the company's annual revenue was more than $41 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web site, . In June 2002, Sears acquired Lands' End, a direct merchant of traditionally styled, classic Lands' End clothing offered to customer around the world through regular mailings of its specialty catalogs and online at .

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications USA, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit for more information.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics Co., Ltd., with 2001 sales revenue of US $25 billion, is one of the world's top electronics companies. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. Samsung was recently ranked 42nd as one of the world's Top 100 Brands by BusinessWeek magazine.


SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello of Sears Public Relations, +1-847-286-9036; or
Lois Whitman of HWH Public Relations, +1-212-355-5049, for Sears, Roebuck and

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