Kmart Captures the Magic of Harry Potter

Harry Potter Apparel, Toys, Games and Home Furnishings Sure to Cast a Spell on Fans of All Ages

Would-be wizards of every age are eagerly anticipating the November 16 release of Warner Bros. Pictures' "Harry Potter and the Sorcerer's Stone." Kmart (NYSE: KM) is mixing a potion that will satisfy any sorcerer's shopping spell. Harry Potter fans can head to Kmart beginning October 14 for a magical mix of toys, apparel and movie- inspired merchandise. In addition, the company will offer an exciting nationwide in-store contest and will host a Harry Potter-inspired event at Kmart locations just in time for the holiday shopping season.

Harry Potter Halloween

This year, the most popular Halloween costume for boys and girls is based on the most famous wizard of all -- Harry Potter. Official Harry Potter wizard capes emblazoned with the Hogwarts logo, as well as accessory kits that include Harry's wand and trademark round glasses, are available at select Kmart stores.


In addition to the four best-selling books, toys inspired by Harry Potter are expected to be at the top of children's wish lists this holiday season. Kmart's complete selection of Harry Potter toys make for great gifts or perfect stocking stuffers. Electronic toys such as Roarin' Snorin' Norbert provide endless excitement and bring the magical world of Harry Potter to life, while interactive toys and games turn children into wizards-in-training. The Snapes Potion Lab lets children mix their own homemade potions and magical concoctions. With LEGO products, children can build a magical world at home. Kids will find Harry, Ron and Hermione on Platform 9 3/4 of the LEGO Hogwarts Express. Headmaster Dumbledore and Hagrid join the students of the Gryffindor house in the LEGO Hogwarts Castle. Harry Potter Trading Card Games, Harry Potter Casting Stones and Bertie Bott's Every Flavor Beans also are guaranteed winners for any gift shopper.


Straight off of the Hogwarts Express, Harry Potter fashion has arrived at Kmart. Boys and girls will love screen T-shirts featuring Harry, his friends and some of the magical creatures found in the film, such as Hedwig or Fluffy. Rugby tops, just like the ones worn by the Hogwarts students emblazoned with the school's seal, also are available. Girls' brushed fleece tops with the logo are a must-have for the cold winter months.

For the Home

Transform an every-day bedroom into a Gryffindor dorm room with Harry Potter twin bedding. The bedding features Harry riding his Nimbus 2000 broom across the starry sky while Hedwig displays a red Harry Potter banner. Bedding is available in twin reversible comforter and sheet sets. Plush pillows, window valances, pillowcases and throws also are available to finish the bedroom transformation.

Sweepstakes and Promotions

To create even more excitement, Kmart will promote the new movie with national in-store contests. Beginning October 14, stores will have on display a life-size seven foot, four inch Hagrid standee. Every store will conduct a drawing for one lucky winner to take Hagrid home (one per store). On November 11, shoppers will get a real taste of Harry Potter, when Kmart hosts Bertie Bott's Every Flavor Beans sampling events at store locations. The wizard jellybean candy comes in every imaginable flavor, including cotton candy, buttered popcorn, grass and even sardine!

Kmart Corporation is a near-$40 billion company that serves America with more than 2,100 Kmart and Kmart Supercenter retail outlets. Kmart donates $35 million each year to support its hometowns and local nonprofit organizations. Kmart associates also provide their most valuable resource -- time -- every day in their local communities. In addition to serving all 50 states, Kmart operations extend to the Caribbean Islands and Asia Pacific. More information about Kmart is available on the World Wide Web at under the "About Kmart" section.

HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros.


SOURCE: Kmart Corporation

Contact: Dave Karraker of Kmart Corporation, +1-415-229-9770,


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