Decor No Chore with 'Room For Kids' Catalog and New Web Site

Sears Shop at Home Service Offers Comprehensive, Coordinated Selection For Children

From pastel florals to chic tiger stripes, sports and camouflage looks to beaded hippie styles, the bedroom decor of children's dreams is just a call or click away. In an instant, busy moms and dads can order beds, dressers, nightstands and desks, as well as coordinating comforters, sheets, curtains, lamps, rugs, accessories and more -- from the increasingly popular "Room for Kids" catalog from Sears Shop at Home Service, or the new online catalog at .

"We call our 'Room for Kids' catalog and Web site 'the best place to shop for all things kids'," said Nicole Westenberger, Sears catalog business manager. "We feature entire room groupings in either one- or two-page photo layouts -- in the catalog and online -- so parents and children can see how everything goes together before they buy it." The catalog was first introduced two years ago, while Sears officially launched the Web site this month.

Young sophisticates can create stylish room settings, complete with beaded lamps and picture frames, a lip-shaped beanbag chair or animal-printed bedding, pillows, night lights, wastebaskets and more. Fans of flowers will find daisy-print quilts, pillows, rugs and strings of lights. Those who love the "wild west," can decorate a room with a " bronzed" saddle-base lamp, a mirror framed by a ten-gallon hat and a bandanna, and rugs that feature cowboys and horses. Astronomers-to-be can light up the night with glow-in- the-dark bedding and curtains that feature a "galaxy" of stars.

Online visitors will be able to e-mail links to pictures of the rooms of their choice to family and friends, so everyone can share in the excitement of the home-decorating project. The recently introduced Web site will be refreshed frequently, with special products and offers.

The items are available to Sears Shop at Home Service customers through the "Room for Kids" catalog and Web site only, and are not available in Sears stores. Returns are to be shipped back to the sender. Sears Card, MasterCard, Visa and Discover are accepted.

Products purchased from the "Room for Kids" catalog or at currently are shipped to customers within the 48 contiguous United States via UPS ground delivery.

Sears Shop at Home Service, part of Sears, Roebuck and Co., publishes 14 specialty catalogs in niche product categories, with a total annual circulation of nearly 150 million catalogs.

Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of more than $40 billion. The company serves families throughout the country through approximately 860 department stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site, .


SOURCE: Sears, Roebuck and Co.

Contact: Carol Simantz of Catalyst Marketing PR, +1-847-692-6311, for
Sears; or Ann Woolman of Sears, +1-847-286-7079



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